Advertising Manager

This is a fully remote position, open to applicants in Utah.

📋 Description

• Take charge of and implement advertising strategies for intricate, high-investment client accounts.

• Ensure campaign structure, targeting, creative content, and budgets are aligned across various channels.

• Initiate, optimize, and manage over $300K in monthly advertising expenditure.

• Work closely with content marketers, designers, and account directors on creative and messaging initiatives.

• Convert business goals into data-driven advertising strategies.

• Create, launch, and optimize campaigns from start to finish.

• Develop target audiences, perform keyword research, manage bidding strategies, test creative elements, track conversions, and monitor budget pacing.

• Lead communication with clients regarding advertising initiatives.

• Articulate strategies, results, trade-offs, and recommendations effectively.

• Stay updated on platform changes and industry trends, testing new features, formats, and channels.

• Share insights and best practices with the wider team.

• Enhance internal playbooks, testing frameworks, and reporting standards.

⛳️ Requirements

• Bachelor’s degree in marketing or a related field is preferred but not mandatory.

• A minimum of 2.5 years of technical experience in ads management is required.

• Familiarity with at least four of the following platforms: Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Twitter Ads.

• Capability to interpret and utilize performance analytics, such as ROAS, CPC, and CPA.

• Strong analytical skills with the ability to convert data into valuable insights.

• Experience in conversion tracking, attribution, and performance reporting.

• Proficient in building and maintaining dashboards in Looker Studio.

• Excellent client communication and storytelling skills using performance metrics.

🏝️ Benefits

• Medical: 75% coverage for employees; 50% for dependents.

• Dental: 75% coverage for employees; 50% for dependents.

• Vision: 75% coverage for employees; 50% for dependents.

• Life Insurance: Fully covered by 97th Floor (coverage equals 1x salary, up to $350,000).

• Health Savings Account (HSA) with a match of up to $150 per month.

• Flexible Spending Account (FSA) option available for dependent care.

• 401(k) plan with a company match of up to 4%.

• ROWE (Results Only Work Environment).

• No vacation policy, no time tracking, and no office requirements.

• Primary caregivers receive 12 consecutive weeks of paid parental leave.

• Secondary caregivers receive 6 consecutive weeks of paid parental leave.

• The 97th Floor Library: Request a book and we’ll purchase it.

• Coverage for most online training and local conferences, plus occasional out-of-state events with travel expenses covered (manager approval required).

• On-site Gym: 24/7 access with lockers and showers.

• Thanksgiving Point Corporate Pass.

• Sundance Corporate Pass.