Ad Creative Funnel Strategist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Conduct in-depth audits of Meta Ads accounts to identify performance obstacles and creative stagnation.

• Formulate comprehensive creative strategies and draft detailed briefs for production teams, user-generated content creators, and editors.

• Enhance lead generation funnels from the initial ad engagement all the way to the final booked appointment.

• Construct and oversee structured testing roadmaps to guarantee ongoing performance enhancement.

• Evaluate complex data sets to uncover trends in lead quality and conversion rates, moving beyond basic metrics like cost per lead (CPL).

• Partner with internal teams to refine landing page designs and optimize conversion architecture.

• Proactively devise recovery plans for underperforming accounts and scale successful campaigns through data-driven recommendations.

⛳️ Requirements

• Demonstrated agency experience managing several client accounts concurrently.

• In-depth knowledge of Meta Ads, particularly in the context of lead generation.

• A robust portfolio showcasing your capability to lower cost per acquisition (CPA) and enhance revenue through creative and funnel optimization.

• Profound understanding of direct response marketing, customer psychology, and the frameworks for hooks and angles.

• Experience in crafting creative briefs and overseeing the creation of high-converting ad assets.

• Skilled in analyzing the complete customer journey, including landing pages and backend conversion processes.

• Outstanding written and verbal communication skills in English, with the capacity to convey complex strategic changes to stakeholders.

• A data-driven mindset with the ability to work autonomously and fully own account performance.

• Nice-to-Haves

• Experience in the MedSpa, aesthetics, or high-ticket wellness sectors.

• Practical experience with GoHighLevel (GHL).

• Experience managing high-ticket lead generation or Business Opportunity (BizOpp) funnels.

• Previous leadership experience in creative strategy or growth marketing.

🏝️ Benefits

• 🌎 Fully remote work environment

• 🚀 Career growth opportunities in a fast-scaling agency

• 🎯 Performance-based incentives

• 📈 Long-term stability and high-level strategic ownership

• 🧠 Collaborative culture with top-tier marketing talent