Acquisition Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for non-technical clients.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign elements.

• Monitor performance daily and adjust strategies based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and create strategies for improvement.

• Experiment with audiences, messaging, and creative content to uncover opportunities for better performance.

• Assist in crafting ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows through Zapier, and manage lead-routing processes.

• Address technical issues that arise between advertising platforms and client systems.

• Continuously monitor tracking and lead flow to prevent disruptions in client results.

• Report to the Associate Director of Operations and take responsibility for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of practical experience in paid media, specifically with a focus on Meta advertising.

• Experience managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to manage campaigns towards specific performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Familiarity with lead-generation and appointment-setting campaigns is preferred.

• Experience with video sales letter marketing is preferred.

• Knowledge of high-ticket or considered-purchase funnels is preferred.

• Direct-response advertising experience is preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-Based Bonus.