Acquisition Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the primary liaison.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and deliver bi-weekly performance reports a minimum of 24 hours before scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for non-technical clients.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and optimize Meta campaigns focused on lead generation and appointment booking.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Monitor performance daily and modify campaigns based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative content.

• Contribute to the creation of ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate tasks with Zapier, and streamline lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• Over 4 years of practical experience in paid media, with a significant emphasis on Meta advertising.

• Demonstrated experience in managing multiple client accounts simultaneously and leading client-facing discussions.

• Proven track record of managing campaigns to meet defined performance targets while supporting client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Option to work from home.

• Flexible scheduling.

• Performance bonuses.