Acquisition Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategic initiatives, priorities, and action items.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Translate campaign metrics into straightforward, actionable insights for non-technical clients.

• Foster robust client relationships that promote retention, renewal, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign elements.

• Monitor daily performance and adjust strategies based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise strategies to enhance outcomes.

• Experiment with audiences, messaging, and creatives to discover opportunities for improved performance.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing processes.

• Resolve technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client results.

• Report to the Associate Director of Operations while remaining accountable for client outcomes, relationships, and retention.

⛳️ Requirements

• 4+ years of hands-on experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to drive campaigns towards specific performance goals while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving skills.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Training and Development opportunities.

• Ability to Work From Home.

• Flexible Scheduling options.

• Performance-Based Bonus.