Acquisition Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and action items.

• Create and distribute bi-weekly performance reports no less than 24 hours prior to scheduled calls.

• Convert campaign data into concise, actionable insights for clients without technical backgrounds.

• Develop strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and foster growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and booking appointments.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign parameters.

• Track performance daily and modify campaigns according to cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and create strategies to enhance results.

• Experiment with audiences, messaging, and creative to uncover opportunities for better performance.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate with Zapier, and establish lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Vigilantly monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations while maintaining accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of practical experience in paid media, especially with a focus on Meta advertising.

• Experience managing multiple client accounts concurrently and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards specified performance objectives while aiding client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-Based Bonus.