Acquisition Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic contact point.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and next actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled discussions.

• Convert performance data into actionable recommendations and strategic choices.

• Cultivate client relationships that enhance retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering opportunities.

• Create, launch, and optimize Meta campaigns that prioritize lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account architecture, and creative testing.

• Track daily performance metrics related to cost-per-appointment and other acquisition indicators.

• Diagnose campaigns that are underperforming and propose enhancements.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign parameters.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors to provide creative oversight.

• Utilize AI tools to expedite research and copy development.

• Establish and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, set up Zapier automations, and manage lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Analyze media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations while remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of practical experience in paid media, with a significant focus on Meta advertising.

• Proven expertise in managing multiple client accounts while leading strategic conversations with clients.

• Demonstrated ability to steer campaigns towards specific performance goals while fostering client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in creating and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Background in financial services marketing is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous work in a performance marketing agency is preferred.

• Experience with direct-response advertising is preferred.

• Candidates seeking the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-driven funnels.

• Upper-range candidates should exhibit measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative input.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.