Account Manager, Paid Media – Omnichannel

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the marketing strategy for mobile and social applications for DEPT mobile clients.

• Manage both managed-service mobile partners and self-service advertising platforms.

• Oversee budgets for app-install campaigns across mobile and social networks, excluding Google Ads.

• Assist in developing channel expansion strategies and deliverables.

• Create strategic roadmaps, plan initiatives, and optimize campaigns to meet client objectives.

• Serve as the primary contact for paid mobile and social inquiries for assigned clients.

• Respond to client emails and facilitate weekly calls.

• Engage with mobile network partner contacts through weekly calls and daily Slack communications.

• Monitor daily performance metrics and campaign pacing, identify irregularities, and provide optimization recommendations.

• Set up campaigns, create tracking links, and develop social and Apple Search Ads campaigns.

• Communicate the structure, pacing, benchmarks, and objectives of campaigns.

• Troubleshoot issues with attribution vendors and advertising platforms and investigate discrepancies.

• Ensure proper implementation of tracking parameters and attributes.

• Offer expert advice on mobile and social marketing to clients.

• Evaluate new mobile partners and prioritize opportunities based on effort versus reward.

• Implement testing across creatives, landing pages, audience segmentation, placements, networks, and third-party tools.

• Collaborate with production, client services, internal teams, vendors, and clients.

⛳️ Requirements

• Must be located in the Pacific or Mountain time zone.

• At least 2 years of experience in digital marketing.

• Minimum of 1 year in a client-facing digital marketing position.

• Strong understanding of the mobile app industry and current trends.

• Expertise in Facebook and TikTok, with proficiency in at least one additional social channel.

• Familiarity with Facebook Advertising and proven experience in executing Facebook Ads.

• Experience working with a Mobile Measurement Partner (MMP).

• Understanding of mobile KPIs and mobile media buying strategies.

• Proven track record of managing accounts with varied goals across B2B, lead generation, eCommerce, and B2C sectors.

• Excellent analytical, organizational, communication, presentation, interpersonal, problem-solving, and collaboration skills.

• Ability to work independently and juggle multiple tasks effectively.

• Tech-savvy with a quick learning ability for new technologies.

• Experience with TikTok, Snapchat, Facebook, Twitter, Pinterest, Reddit, Quora, and Apple Search Ads is a plus.

• Comfort with third-party tracking platforms such as Kochava, Adjust, and AppsFlyer is an advantage.

• Familiarity with UAC campaigns, Apple Search Ads, and third-party app networks is beneficial.

• Must be authorized to work in the U.S.

🏝️ Benefits

• Remote-first workplace.

• Equal opportunity employer committed to an inclusive and barrier-free recruitment and selection process.

• Confidential workplace accommodations available.

• Purpose-driven employment at a B Corp-certified organization.

• Global opportunities and benefits designed to help employees succeed.