Account Executive – Tax Firms, Field Sales

This is a fully remote position, open to applicants in Germany.

📋 Description

• Acquire tax firms in your designated area for Pennylane—from the initial discussion and demonstration to obtaining a signed agreement.

• Take charge of revenue generation within your region.

• Develop a sales pipeline, approximately half through outbound efforts such as cold outreach, LinkedIn, referrals, and industry events, and half from qualified inbound leads.

• Engage in consultative discovery discussions with firm owners and partners.

• Present demonstrations for tax firms, emphasizing tangible benefits for both the firm and its clients.

• Oversee multi-stage deals involving various decision-makers, address objections, and lead negotiations effectively.

• Transition newly acquired firms to the Customer Success team in Berlin.

• Establish a network of promoter firms that can generate referrals.

• Keep Salesforce and revenue forecasts updated.

• Meet sales targets and enhance Pennylane’s market presence in the region’s tax-firm segment.

• Provide market insights to the playbook, product feedback, and go-to-market strategy.

⛳️ Requirements

• Minimum of two years of experience in consultative B2B sales of complex solutions.

• Proven experience in managing multi-stage deals with multiple stakeholders.

• Ideally, experience with SaaS, practice-management software, or FinTech, preferably in a scale-up environment.

• Willingness to attend customer meetings, visit firms, and participate in industry events within the region.

• Familiarity with the tax-firm market or the accounting/FinTech ecosystem is advantageous, along with a curiosity and ability to learn quickly.

• Entrepreneurial mindset with accountability for numbers, CRM, and the sales process.

• Strong active listening skills and the capability to build trust with firms, partners, and tax advisors.

• Native-level proficiency in German.

• Proficient in English for collaboration with the Paris team.

• Located in Berlin or the surrounding area.

• Available to start at the earliest possible date.

🏝️ Benefits

• Work remotely while attending customer meetings in your region.

• 30 days of annual leave.

• Attractive OTE package featuring a fixed salary and uncapped variable compensation, paid quarterly.

• Equity options.

• Budget for home-office setup.

• Monthly allowance for a coworking space in your city.

• Onboarding experience at the Paris headquarters.

• Regular collaboration with the French Firms team.

• Access to Busuu for language improvement in English or French.

• Latest Apple equipment provided.

• Regular Tech Days every three months.

• Annual company retreat.

• Team events held in Berlin.