Account Executive, Ad Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and expand a designated portfolio and territory of advertising and sponsorship accounts.

• Create account strategies, nurture relationships with senior-level stakeholders, and meet revenue objectives.

• Identify and acquire new business through focused outreach, referrals, networking, CRM-driven initiatives, and proactive follow-up on incoming inquiries.

• Market integrated solutions across Library Journal, School Library Journal, The Horn Book, and Open Shelf, including digital display, email newsletters, websites, print advertising, sponsored content, webinars, virtual events, and in-person sponsorship opportunities.

• Conduct discovery discussions to grasp advertisers' goals, target audiences, budgets, and measures of success.

• Craft tailored proposals and presentations.

• Oversee the complete sales process from initial prospecting to renewal and upselling/cross-selling.

• Leverage campaign results, audience insights, and engagement metrics to pinpoint opportunities and demonstrate value.

• Maintain a precise CRM pipeline, tracking opportunity stages, activity history, and forecasts.

• Work collaboratively with marketing, editorial, events, and production teams to provide client solutions.

• Keep updated on developments in libraries, publishing, educational technology, and media advertising.

• Contribute innovative revenue ideas to the team.

⛳️ Requirements

• 3–5+ years of proven B2B sales experience in advertising, media, sponsorships, marketing services, data, or similar solutions.

• Track record of successfully developing new accounts, enhancing existing relationships, and achieving or surpassing sales targets.

• Experience in selling digital advertising and/or integrated print, digital, content, and event sponsorship programs.

• Strong skills in consultative selling, prospecting, negotiation, presentation, and executive-level communication.

• Proficient in using CRM systems like HubSpot to manage outreach efforts, opportunities, and forecasts.

• Capability to analyze campaign performance and credibly communicate customer value.

• Self-motivated, collaborative, highly accountable, and adept at managing multiple opportunities in a dynamic environment.

• Preferred: experience in selling to publishers, library suppliers, technology vendors, education companies, or organizations that support librarians and educators.

• Preferred: understanding of newsletters, sponsored content, webcasts, audience targeting, event sponsorships, and integrated media proposals.

• Preferred: familiarity with sales enablement, marketing automation, and media sales systems such as Magazine Manager.

🏝️ Benefits

• Medical HRA & HSA Plan Offerings.

• Dental insurance.

• Vision insurance.

• Medical & Dependent Care Flexible Spending.

• Basic $10k Life Insurance Policy – company paid.

• Supplemental Life Insurance.

• Short/Long Term Disability Insurance.

• Generous Paid Time Off.

• Annual Paid Volunteer Day Program.

• Two Annual Floating Holidays.

• Paid Holidays (9 per calendar year).

• 401(k) with 4% Company match.