Account Director, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into concise recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while seizing opportunities.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other key acquisition metrics.

• Diagnose underperforming campaigns and implement performance enhancements.

• Create structured testing strategies for audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Innovate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors while providing creative direction.

• Leverage AI tools to expedite research and copy development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with a significant focus on Meta advertising.

• Proven track record of managing multiple client accounts while leading strategic conversations.

• Demonstrated ability to steer campaigns toward established performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred background in financial services marketing.

• Experience in lead-generation and appointment-setting campaigns is a plus.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels preferred.

• Previous experience in a performance marketing agency is an advantage.

• Direct-response advertising experience is preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• A Flexible Schedule.

• Performance Bonus incentives.