Account Coordinator, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Acquire the essentials of Paid Search Engine Marketing while assisting the account team with production and execution tasks.

• Oversee 2-3 accounts while familiarizing yourself with DEPT®’s best practices for Paid Search Engine Marketing.

• Carry out daily management of paid search accounts on Google Ads and Microsoft, aiding in campaign launches, optimizations, and maintenance.

• Extract, analyze, and interpret performance reports at the campaign, ad group, keyword, audience, placement, and device levels.

• Track daily performance and budget pacing, identifying and addressing discrepancies greater than ±15%.

• Aid in campaign development through strategy, structure, keyword selection, settings, and ad creation.

• Support bid management and implement data-driven bid modifications.

• Generate performance summaries and report write-ups detailing week-over-week changes.

• Create, QA, and manage pixels, remarketing lists, and conversion tracking.

• Work collaboratively with internal and nearshore teams, delegate tasks when suitable, and engage in paid search training sessions.

⛳️ Requirements

• 1-2 years of experience in an agency or startup setting.

• Proficient in Excel and Google Sheets, including sorting, filtering, VLOOKUP, concatenation, pivot tables, text to columns, and conditional formatting.

• Ability to effectively apply spreadsheet formulas in practical scenarios with minimal supervision.

• Strong attention to detail and a commitment to quality assurance to guarantee data accuracy.

• Familiar with paid search platforms and tools, such as Google Ads UI, Google Ads Editor, and other channel-specific platforms.

• Experience with uploading and editing campaigns, ads, keywords, targeting methods, placements, and negative keywords.

• Understanding of core SEM metrics, including CPC, CTR, and CVR, and their relation to performance outcomes.

• Knowledge of SEM optimization strategies and methodologies, including DMUS’s SEM approach.

• Desire to learn and progress through internal and partner-led training sessions.

• Must be eligible to work in the U.S.; DEPT® participates in E-Verify.

🏝️ Benefits

• Healthcare, Dental, and Vision coverage

• 401K plan, plus matching

• PTO

• Paid Company Holidays

• Parental Leave

• Inclusive and barrier-free recruitment and selection process

• Reasonable accommodations throughout the recruitment process and employment