Account Based Marketing Manager – Nordics

This is a fully remote position, open to applicants in Sweden, +1 more country.

📋 Description

• Collaborate with Nordic Sales leadership and account teams to identify and prioritize key strategic accounts.

• Co-develop integrated plans for accounts and account groups, encompassing buying-group strategies, engagement journeys, messaging, campaign schedules, responsibilities, and next-best actions.

• Investigate priority accounts to comprehend business drivers, transformation priorities, competitive landscapes, decision-making processes, and stakeholder relationships.

• Map buying groups and create strategies for engagement and relationship coverage.

• Design and implement personalized 1:1 and 1:Few account-based marketing initiatives across digital, content, events, executive engagement, sales outreach, SDR, customer, and partner channels.

• Tailor global go-to-market strategies, industry narratives, customer stories, and value propositions to resonate with Nordic audiences.

• Leverage intent, engagement, product, opportunity, install-base, and relationship signals to inform marketing and sales activities.

• Provide Sales teams with account intelligence, customized messaging, campaign materials, conversation starters, and actionable recommendations.

• Organize regional events, executive programs, and customer engagement moments in collaboration with Field Marketing.

• Work jointly with Marketing Operations and Analytics on segmentation, scoring, routing, dashboards, attribution, and reporting.

• Partner with channel and alliance partners on co-marketing, co-selling engagement, ecosystem influence, and account penetration strategies.

• Independently manage programs while ensuring alignment with Nordic, EMEA, and global stakeholders.

• Measure and communicate account engagement, buying-group coverage, pipeline creation and influence, opportunity acceleration, conversion, expansion, and revenue contribution.

• Conduct performance reviews, identify challenges, gather insights, and optimize account strategies and programs.

⛳️ Requirements

• BA, B.Comm, or an equivalent degree in Marketing, Communications, or a related field, or equivalent relevant work experience.

• A minimum of eight years of experience in B2B marketing, key-account marketing, account-based marketing, demand generation, or a closely related area.

• Proven experience in developing and executing marketing programs for strategic or enterprise accounts.

• Understanding of regional go-to-market dynamics across the Nordics, specifically in Sweden, Norway, and Denmark.

• Proficiency in Swedish and English, with exceptional written and verbal communication skills in both languages.

• Strong interpersonal skills with the ability to build trusted relationships and influence stakeholders.

• Capability to work independently, take initiative, manage multiple priorities, and proactively advance projects.

• Excellent skills in cross-functional collaboration and experience working closely with Sales or account-management teams.

• Experience in developing campaign materials, including creative and content briefs, messaging, presentations, sales enablement materials, and customer-facing assets.

• Strong analytical skills with the ability to assess and report on marketing and sales performance.

• Familiarity with tools such as 6sense, Allocadia, and Marketo.

• Practical experience with ChatGPT or Claude.

• Knowledge of marketing analytics, reporting, attribution, or business-intelligence tools.

🏝️ Benefits

• In-person onboarding and/or in-person ID verification may be provided or required as part of the role process.