Account Based Marketing Manager

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take charge of and implement account-based marketing initiatives for Virtualitics' key public sector account groups: U.S. Navy, U.S. Marine Corps, U.S. Air Force, U.S. Space Force, U.S. Army, NatSec, COCOMs, and Federal Systems Integrators (FSIs).

• Collaborate with GTM stakeholders to create account-based marketing strategies that align with each group's mission priorities and procurement timelines.

• Design and execute integrated ABM campaigns across prioritized marketing channels for designated accounts.

• Act as a representative for Virtualitics at government and defense-oriented events, overseeing pre-, onsite-, and post-event activities and promotions.

• Manage account engagement and pipeline influence metrics in Salesforce Marketing Cloud Account Engagement, providing program performance reports to GTM stakeholders.

• Create customized content and enablement materials, such as one-pagers, case studies, and presentations, in collaboration with GTM, tech/product, and mission success teams.

• Partner with the Marketing Director to determine account coverage priorities and modify program investments according to pipeline stages and account tiers.

⛳️ Requirements

• Over 5 years of experience in account-based marketing, field marketing, or public sector marketing, preferably with a focus on defense, intelligence, or federal civilian sectors.

• Proven track record of developing and executing multi-channel ABM programs targeting specific account lists.

• Familiarity with the public sector purchasing process and the mission goals of DoW service branches, COCOMs, or NatSec organizations.

• Experience in directly collaborating with GTM stakeholders to align marketing investments with pipeline objectives.

• Willingness to travel to industry conferences and events, up to 25% of the time.

• Excellent writing and communication skills, with the ability to articulate technical capabilities into engaging mission-relevant value propositions for diverse personas.

• Previous experience in a company serving defense, national security, or critical infrastructure clients is preferred.

• Background in marketing to or within Federal Systems Integrators (FSIs) is preferred.

• Knowledge of Salesforce and Account Engagement (Marketing Cloud), or similar CRM and marketing automation tools is preferred.

• A bachelor's degree in marketing, communications, or a related discipline, or equivalent experience is preferred.

• Candidates must provide a writing sample during the interview process.

• Preference will be given to candidates located near our West Coast (CA) or East Coast (NOVA) offices.

• Proficient in building relationships across the organization to influence decisions, manage competing priorities among account groups, and promote marketing best practices and recommendations.

• A data-driven mindset for evaluating the impact of ABM programs on pipeline and revenue.

• Comfortable working independently in a remote and fast-paced environment.

• In-depth understanding of the operational and mission context of defense and national security clients.

🏝️ Benefits

• Meaningful equity participation

• Fully covered medical, dental, and vision insurance for you and your dependents

• Unlimited paid time off (PTO)

• Flexible work arrangements

• Options for remote work

• Hybrid work models available for team members based in the Los Angeles or Washington, DC areas