Account Based Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Design and implement customized 1:1 and 1:few Account-Based Marketing (ABM) initiatives via paid media, email, landing pages, direct mail, and sales outreach.

• Create scalable strategies that broaden the reach of successful programs across larger account segments.

• Collaborate with account executives and sales development teams on key accounts, buying groups, mutual objectives, and follow-up actions.

• Leverage account research, engagement metrics, and intent signals to prioritize and align marketing efforts with account strategies.

• Work alongside product marketing, content, and creative teams to develop compelling messaging and marketing materials.

• Partner with field and partner marketing teams to orchestrate executive briefings, roundtables, and specialized events.

• Oversee regional campaign budgets, project timelines, and cross-functional deliverables.

• Collaborate with revenue operations to activate account segments, synchronize campaigns, and ensure accurate tracking.

• Establish reporting mechanisms for buying-group engagement, qualified pipeline, opportunity advancement, and revenue impact.

• Present results and insights, explore new methodologies, and create reusable ABM playbooks.

⛳️ Requirements

• A minimum of five years in B2B technology marketing, including at least two years focused on developing and implementing ABM programs.

• Proven experience in generating quality pipeline, accelerating opportunities, or facilitating customer growth through ABM initiatives.

• Strong understanding of enterprise buying processes and the ability to engage multiple stakeholders within accounts.

• Experience collaborating closely with sales teams to translate account priorities into coordinated marketing efforts.

• Capability to formulate account-based strategies and execute hands-on marketing campaigns.

• Proficiency in adapting messaging and channel strategies to suit various industries, personas, and stages of the buying process.

• Skill in analyzing account and campaign data to differentiate between engagement and significant business outcomes.

• Ability to clearly communicate results and the limitations of measurement approaches.

• Familiarity with CRM systems, marketing automation tools, and ABM or intent platforms.

• Excellent communication, strong project management skills, creativity, attention to detail, and a proactive attitude towards testing, learning, and adapting.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Collaborative and inclusive company culture.