Account-Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the marketing strategy for TrainAI across a designated portfolio of target accounts.

• Collaborate with sales leaders on account planning initiatives.

• Develop account-specific narratives, content, and engagement strategies to transition accounts from initial projects to scaled revenue.

• Conduct account research, create stakeholder maps, identify key entry points, and provide input for ABM strategy.

• Perform ongoing account research to ensure positioning and ABM strategies remain up-to-date.

• Design tailored cross-channel communications and ABM campaigns that cater to the unique needs of each account.

• Generate personalized sales enablement materials, proposals, RFP responses, emails, advertisements, and web content.

• Maintain a weekly communication routine with TrainAI business development managers.

• Collaborate with marketing operations to ensure real-time ABM reporting on account engagement, buyer engagement, MQAs, sales cycle duration, deal size, and revenue impact.

• Contribute to a collective AI-based TrainAI ABM framework.

• Assist with cross-account marketing efforts, including brand awareness campaigns, organic social media management, value-added content, and events.

⛳️ Requirements

• A minimum of 5 years of experience in ABM or strategic account marketing focused on large, complex B2B enterprise or hyperscaler accounts with technical buyers and extended, multi-stakeholder sales cycles.

• A strong passion for the AI industry and a commitment to acquiring sufficient technical knowledge to engage meaningfully in discussions about AI training data with an ML lead.

• A curious, quick learner who is genuinely eager to adapt their working methods.

• Experience utilizing AI to shorten the research-to-asset timeline from weeks to hours.

• Capability to assess quality and recognize when an AI-generated draft is confidently incorrect.

• Ability to enhance and refine reusable skills and agents.

• Familiarity with ABM technologies/tools such as 6Sense, Influ2, and Mutiny.

• Commercial acumen, including the ability to interpret a pipeline and stakeholder map.

• Comfortable being the sole marketer present in sales discussions.

• Proficient in collaborating across various disciplines and specialist teams.

• Previous experience in the AI data services sector is preferred.

🏝️ Benefits

• 25 days of paid time off (15 vacation days and 10 sick days).

• Paid company holidays.

• Day off for birthdays.

• Paid time off for volunteering.

• 100% paid parental leave.

• 401(k) retirement plan with company matching.

• Company-wide agile work policy promoting flexible working arrangements.

• Continuous learning and professional development programs.

• Opportunities for skill enhancement and career advancement.

• A collaborative and inclusive global work environment.