Account-Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement account-based marketing strategies that align with enterprise pipeline goals, sales objectives, and demand generation initiatives.

• Work with Sales leadership and account teams to identify and prioritize target accounts and buying groups.

• Create personalized engagement strategies for one-to-one and one-to-few interactions.

• Coordinate regional ABM execution with global messaging and priorities in collaboration with EMEA and Global Demand Generation teams.

• Implement multi-channel ABM programs that encompass content, email, digital advertising, direct mail, executive engagement, webinars, and events.

• Design account-specific experiences aimed at boosting engagement, accelerating opportunities, and enhancing conversion rates.

• Facilitate account growth through targeted upsell and cross-sell campaigns.

• Collaborate with Customer Marketing, Field Marketing, and Events teams on upsell and cross-sell initiatives.

• Manage the relationship with ReachDesk, including developing direct mail and gifting strategies, vendor management, and budget oversight.

• Act as a strategic marketing partner to Sales leadership and account teams.

• Utilize account insights, intent signals, and engagement data to guide account strategies and sales activities.

• Work with Demand Generation, Marketing Operations, and Revenue Operations to synchronize execution and measurement efforts.

• Monitor ABM performance metrics including engagement, pipeline progression, opportunity development, and revenue impact.

• Evaluate engagement trends and campaign success to uncover optimization opportunities.

• Leverage AI to enhance account targeting, personalization, and campaign strategy decisions.

⛳️ Requirements

• Over 5 years of B2B marketing experience, particularly in supporting account-based marketing efforts.

• Proven experience collaborating with Sales teams in SaaS or technology sectors.

• Background in supporting various geographies, business units, and product lines.

• Familiarity with platforms such as 6sense, Demandbase, or other ABM technologies.

• Proficient in marketing technologies like Marketo, Salesforce, or equivalent tools.

• Experience utilizing AI tools like ChatGPT, Microsoft Copilot, or Claude for various functions including research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

• Preferred 8+ years of overall marketing experience.

• Bachelor's degree in Marketing, Business, Communications, or a related discipline is preferred.

• Experience in supporting enterprise or strategic account programs is preferred.

• Background in high-growth SaaS or technology firms is preferred.

• Strong grasp of account targeting, buying-group engagement, and pipeline development strategies is preferred.

• Excellent communication, collaboration, and project management capabilities are preferred.

🏝️ Benefits

• Discretionary bonus of 12% of annual base salary.

• Comprehensive medical, dental, and vision benefits with company HSA contributions starting on Day 1.

• 6% 401(k) matching contributions.

• 20 days of Paid Time Off.

• 9 Company-Paid holidays.

• 2 paid floating holidays.

• 7 paid sick days.

• 2 Wellness days.

• 1 Paid Volunteer Day.

• PTO increases to 22 days after 3 years of service and 25 days after 5 years.

• 12 weeks of primary caregiver leave.

• 4 weeks of secondary caregiver leave.

• Accident, critical illness, and hospital indemnity insurance.

• Pet insurance.

• Legal assistance and identity theft insurance plans.

• Life insurance at 2x salary.

• Access to the Calm app and Employee Assistance Program.

• $65/month remote work stipend for internet expenses.

• Opportunities for team-building activities and cultural engagement.

• Tuition assistance provided.

• Career development opportunities available.

• Charitable contribution match of up to $250 per year.

• Remote-first working environment.

• Comprehensive benefits and wellness plans.

• Competitive industry compensation and total rewards package.