Account Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with Sales to assess target accounts and establish account selection criteria.

• Articulate the strategic basis for account prioritization and segmentation.

• Identify which accounts present the most significant opportunities and the reasons behind them.

• Create go-to-market strategies tailored to specific target account segments.

• Utilize account, market, and performance data to enhance targeting strategies.

• Provide account recommendations and insights to optimize Sales account prioritization.

• Design and implement multi-channel Account-Based Marketing (ABM) programs, including email marketing, digital advertising, direct mail campaigns, events, webinars, and content marketing initiatives.

• Develop messaging and campaign strategies specific to each account.

• Collaborate with Content, Design, and Marketing Operations teams for campaign execution.

• Ensure that campaigns are aligned with revenue objectives and account engagement goals.

• Work closely with Sales to comprehend account priorities and opportunities.

• Assess whether ABM is the most effective strategy for the target accounts.

• Validate account strategies through market intelligence and data analysis.

• Offer strategic advice on account engagement and expansion opportunities.

• Establish metrics for campaign success and measurement frameworks.

• Create reports on campaign performance, account engagement, pipeline influence, and revenue impact.

• Analyze outcomes and convert insights into actionable recommendations.

• Use performance data to refine campaign strategies and investment decisions.

• Leverage account, customer, and intent data to craft personalized experiences.

• Segment audiences to enhance campaign relevance and effectiveness.

• Monitor campaign results and pinpoint factors contributing to success or underperformance.

• Engage in continuous testing, learning, and optimization of campaign strategies.

• Act as the representative voice of target accounts within the marketing team.

• Share market and account insights with Product Marketing, Sales, and leadership teams.

• Shape broader marketing, messaging, and product strategies based on customer feedback and needs.

⛳️ Requirements

• 5-7 years of experience in B2B marketing.

• Demonstrated experience in creating, managing, and optimizing Account-Based Marketing (ABM) programs.

• Proven ability to build, manage, and enhance field marketing initiatives.

• Experience in developing, managing, and optimizing revenue-driven campaign strategies.

• Experience working directly with Sales teams on strategic account planning.

• Proven capability to make data-informed marketing decisions and influence business outcomes.

• Strong strategic thinking skills with the ability to work independently.

• Experience in developing multi-channel marketing campaigns across both digital and offline platforms.

• Exceptional analytical abilities, including the interpretation of performance data, trend identification, and strategic recommendation formulation.

• Excellent project management skills and ability to collaborate across functions.

• Outstanding written, verbal, and presentation communication skills.

• Preferred: Experience in B2B SaaS companies, real estate technology (PropTech), or related industries.

• Preferred: Familiarity with HubSpot, Salesforce, marketing automation platforms, and CRM systems.

• Preferred: Knowledge of account intent platforms and ABM technologies.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous vacation and paid time off policies.

• Opportunities for professional development and continued education.

• Flexible work environment with remote work options.