Account-Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement ABM strategies for a designated set of Enterprise and Strategic accounts, overseeing the process from strategy formulation to campaign execution.

• Create tailored 1:1 and 1:few ABM campaigns that engage key decision-makers and entire buying groups.

• Collaborate with Sales on account strategies, opportunity advancement, and executive involvement.

• Develop customized messaging and content experiences designed specifically for enterprise stakeholders.

• Execute multi-channel campaigns utilizing LinkedIn, email, paid media, content hubs, direct mail, and events.

• Spearhead high-touch executive engagement initiatives, including curated dinners, events, and account-specific experiences.

• Conduct account research to pinpoint buying group members, whitespace opportunities, and engagement indicators.

• Monitor account engagement, campaign effectiveness, and pipeline influence, reallocating efforts based on performance metrics.

• Experiment with innovative ABM tactics and engagement strategies.

• Regularly leverage AI in daily tasks and seek opportunities to harness AI for enhancing marketing solutions.

⛳️ Requirements

• 4-7 years of experience in B2B marketing with significant exposure to enterprise demand generation, ABM, or strategic account marketing.

• Proven track record in executing multi-channel ABM programs aimed at complex buying groups.

• Strong analytical capabilities, enabling assessment of account engagement and pipeline indicators to adjust programs as needed.

• Experience collaborating closely with Sales to bolster account strategies and advance opportunities.

• Capability to independently plan and implement marketing initiatives that align with broader strategic goals.

• Familiarity with Salesforce, HubSpot, LinkedIn, and ABM or intent tools.

• Comfort in a dynamic environment where priorities may change and plans must adapt in real time.

• Prior experience in running executive-level engagement initiatives (such as dinners, curated events, VIP experiences) is preferred but not mandatory.

• A background in SaaS or fintech is also preferred but not essential.

• Active engagement and growing proficiency with AI tools in everyday tasks.

🏝️ Benefits

• Health, Dental, and Vision insurance fully covered for employees, 80% for employees with dependents, and 70% for those with family coverage.

• Flexible Spending Account (FSA) and Health Savings Account (HSA) options available.

• 20 vacation days, 5 sick days, 11 company holidays, plus an additional floating holiday.

• 401(k) plan with company matching contributions.

• Company-paid short-term disability, long-term disability, and basic life insurance including AD&D at no cost.

• Paid parental leave of 12 weeks for primary caregivers and 6 weeks for secondary caregivers.

• Generous home office stipend to enhance your remote work environment.

• Annual professional development allowance to foster your growth through workshops, courses, and seminars.

• Charitable giving program along with paid time off for volunteering with registered non-profits.