Account-Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement Fieldwire's account-based marketing strategy.

• Take ownership of the 6sense platform, overseeing intent data, target audiences, account engagement signals, and actionable insights.

• Create and maintain the target account list while refining the Ideal Customer Profile (ICP) across various markets and segments.

• Design and execute multi-channel ABM campaigns across paid media, email, content, and sales outreach.

• Collaborate with sales teams on identifying target accounts, intent signals, lead quality, and monitoring pipeline progression.

• Work alongside agency, design, and content teams to develop account-specific assets and messaging tailored for construction and field operations personas.

• Define and monitor ABM metrics, including account engagement, pipeline influence, and deal velocity.

• Report on program performance, providing clear recommendations for improvement.

• Manage ABM budgets and resources to optimize return on investment.

• Contribute to the demand generation strategy by integrating ABM with inbound and lifecycle initiatives.

⛳️ Requirements

• A bachelor's degree in Business, Marketing, or a related field.

• 4-6 years of experience in B2B SaaS demand generation or account-based marketing, demonstrating direct ownership of account-based programs.

• Hands-on experience with the 6sense platform.

• Knowledge of MQL logic, pipeline stages, and CRM data flows within Salesforce.

• Proficiency with Marketo or a similar marketing automation platform.

• Ability to work independently in a dynamic environment where priorities may change rapidly.

• Experience in construction technology, field operations software, or other industry-specific B2B SaaS is preferred.

• Familiarity with executing multi-market or international campaigns is preferred.

• Experience with Dreamdata or comparable revenue attribution platforms is preferred.

• Knowledge of LinkedIn Ads and intent-based audience targeting is preferred.

🏝️ Benefits

• Eligibility for a corporate bonus of up to 30%.