Account Based Marketing Manager – Americas

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Implement Mendix's global 1:1 and 1:few Account-Based Marketing (ABM) strategy throughout the Americas.

• Act as the representative voice of the Americas region within the global organization, offering market insights and pinpointing regional opportunities.

• Create account-specific campaigns and experiences, which include executive engagement, workshops, direct mail, field experiences, customer events, and digital initiatives.

• Collaborate with Sales and Business Development Representative (BDR) teams to prioritize accounts and synchronize marketing programs with outbound sales efforts.

• Customize campaigns, messaging, and content for both North American and Latin American markets.

• Manage multi-channel ABM initiatives across digital platforms, outbound marketing, events, paid media, web personalization, and executive engagement.

• Leverage Demandbase, Qualified, CRM, and marketing automation tools to execute personalized campaigns and assess account engagement.

• Offer insights on technology, data, and process requirements specific to the Americas.

• Track account engagement, meetings, pipeline advancement, and campaign success.

• Utilize data, sales feedback, and regional insights to refine programs and enhance business outcomes.

• Work closely with regional Sales, BDR, Customer Success, Marketing, Product Marketing, Digital, and Content teams.

⛳️ Requirements

• Proven experience in B2B marketing with a focus on Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.

• Background in designing and executing marketing programs across the Americas region.

• Deep understanding of enterprise purchasing behaviors and regional market trends.

• Established success in creating innovative account engagement programs that progress enterprise opportunities through the sales cycle.

• Experience collaborating with regional Sales, BDR, and Customer Success teams.

• Strong knowledge of enterprise buying groups and the technical, business, and executive customer landscape.

• Proven ability to execute integrated marketing campaigns spanning digital, events, outbound, and executive engagement initiatives.

• Familiarity with Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.

• Excellent project management skills across diverse stakeholders, geographies, business units, and time zones.

• Data-driven approach utilizing campaign and account insights to enhance performance.

• Experience supporting both mature and growth markets in North America and Latin America.

• Interest in artificial intelligence and emerging marketing technologies.

• Availability for full-time work.

🏝️ Benefits

• Eligibility for incentive compensation.

• Comprehensive health and wellness benefits.

• Flexible hybrid working model.

• Opportunities for growth through hands-on projects.

• Collaboration with strong technical peers.

• Global mobility options.

• Commitment to equitable opportunities and an inclusive workplace.