Access & Growth System Director

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Develop a comprehensive marketing strategy for enterprise consumer access, digital experience, and service lines that aligns with Riverside’s growth, access, and system performance objectives.

• Create an integrated service line marketing framework that prioritizes core growth service lines and Lifelong Health.

• Provide strategic counsel to executive leaders on consumer access, digital experience, and service line growth initiatives.

• Lead cross-functional teams and collaborate with iCare, Riverside Medical Group, service line leaders, digital teams, access teams, and operational leaders.

• Oversee the management of consumer access, digital experience, and service line marketing budgets, along with internal resources and external agency investments.

• Supervise the website strategy, including content governance, SEO, AEO, and GEO performance metrics.

• Direct an AI-driven discovery strategy to ensure the accuracy and reliability of website content and provider information.

• Manage the consumer access strategy across platforms such as Epic, PCC, CRM, MyChart, online scheduling, and call center integration.

• Track access performance metrics and promote ongoing enhancements.

• Lead service line marketing partners and provide guidance on strategies for growth service lines and Lifelong Health.

• Establish new patient growth and market share targets, monitoring performance against established benchmarks.

• Integrate paid, owned, and earned media strategies with brand guidelines and consumer access objectives.

• Collaborate with clinical, operational, compliance, legal, HR, and data stakeholders on access, growth, governance, and reporting matters.

• Define and track KPIs for consumer access, digital experience, SEO, AEO, GEO, and service line growth.

• Assess campaign and digital initiative ROI, adjusting resource allocation as necessary.

• Provide leadership, coaching, and development opportunities for direct reports and matrixed service line marketing partners.

⛳️ Requirements

• A Bachelor’s degree in Business, Marketing, Communications, Health Care Administration, or a related field is required.

• A Master’s degree is preferred.

• 5-6 years of progressive leadership experience is required.

• 8-10 years of progressive experience in consumer access, direct-to-consumer strategy, health care operations, digital experience, service-line marketing, growth, or related fields is required.

• Proven experience in developing and leading enterprise-level consumer access, digital experience, service-line marketing, or growth strategies.

• Experience in a complex, matrixed, or multi-site organization is essential.

• Strong operational judgment, with experience in managing priorities, resources, budgets, timelines, and competing demands.

• Knowledge of digital content, social media, SEO, reputation management, and integrated channel strategy is necessary.

• Ability to utilize data, audience insights, and performance metrics to assess communication effectiveness and drive continuous improvement.

🏝️ Benefits

• Comprehensive health benefits package.

• Retirement savings plan with employer matching.

• Opportunities for professional development and career advancement.

• Flexible work environment to promote work-life balance.