ABM Specialist, Account-Based Marketing

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and execute the global Account-Based Marketing (ABM) strategy.

• Identify and categorize key target accounts across various markets.

• Design and manage personalized multichannel marketing campaigns.

• Ensure alignment of strategies with regional sales teams.

• Define key performance indicators (KPIs) and success metrics for ABM initiatives.

• Oversee ABM tools and technologies.

• Lead training and enablement initiatives related to ABM for global teams.

• Collaborate with sales and marketing teams across all of SoftExpert's international business units.

⛳️ Requirements

• Proven experience in B2B marketing.

• Extensive experience in Account-Based Marketing (ABM).

• Proficient in English (written, reading, and spoken).

• Familiarity with Marketing Automation and CRM tools.

• Strong understanding of data analysis and return on investment (ROI).

• Experience managing international projects.

• Strategic mindset with a global business perspective.

• Excellent intercultural communication abilities.

• Results-driven approach.

• Capability to engage with stakeholders at various levels.

• Strong analytical skills with the ability to interpret data.

• Intermediate proficiency in Spanish (preferred).

• Background in the technology/software sector (preferred).

• ABM certifications (preferred).

• Experience in managing multicultural teams (preferred).

🏝️ Benefits

• Unimed Health Plan: No monthly premium for the employee and only 30% copay.

• Annual Profit-Sharing Bonus: We acknowledge and reward your contributions with a special annual profit-sharing bonus.

• Meal or Food Allowance: Benefit of BRL 950.00.

• Education Assistance: Scholarships for language courses, undergraduate and graduate programs, and specializations, with monthly reimbursement of up to 70%.

• TotalPass: Access to a nationwide network of gyms, psychologists, and nutritionists across Brazil at an exclusive discount.

• Dental Plan: Three comprehensive plan options available throughout Brazil.

• Referral Bonus: Bonuses credited to your Flash card for successful referrals.

• Free Online Courses developed by SoftExpert.

• Internal and External Training.

• Pharmacy Partnership.

• Life Insurance.

• Pet Care Partnership.