ABM Programs Manager – Strategic Accounts

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement account-based marketing initiatives tailored for both individual accounts and small groups focused on strategic clients.

• Offer insights for account selection, tiering, strategic development based on data, personalized asset creation, cross-channel orchestration, and performance measurement.

• Assess suitable methods, strategies, and evaluation benchmarks for intricate account programs.

• Collaborate with the sales team to ensure focused and unified execution.

• Organize and implement direct mail, custom 1:1 landing pages, tailored digital campaigns and activations, as well as bespoke virtual events.

• Create and execute plays for buying groups, including targeted content syndication.

• Work alongside sales and marketing teams to identify key accounts, decision-makers, and important influencers.

• Develop tailored content and messaging for email outreach, webinars, events, and digital advertising.

• Partner with Account Executives (AEs) and sales leadership as the main marketing collaborator for strategic accounts.

• Convert account intelligence and insights from buying committees into effective program strategies.

• Evaluate and analyze the effectiveness of ABM campaigns, recommending improvements for targeting, messaging, and channel strategy.

• Oversee budgets and resources allocated to direct mail, events, syndication, and digital initiatives.

• Establish, monitor, and report on success metrics in collaboration with marketing operations.

• Deliver performance insights and suggestions to both marketing and sales leadership.

• Keep up-to-date with ABM tools, technologies, trends, personalization platforms, intent data providers, and content syndication services.

• Facilitate coordination with cross-functional teams without directly supervising personnel.

⛳️ Requirements

• A minimum of 8 years of relevant B2B marketing experience, typically accompanied by a bachelor's degree, or at least 6 years with a master's degree.

• Significant experience in account-based marketing, field marketing, demand generation, or strategic account programs.

• Proven experience in designing and executing 1:1 or 1:few ABM initiatives.

• Proficiency in account selection, personalized content creation, campaign development, and multi-channel orchestration.

• A well-defined perspective on measuring the impact of ABM and addressing attribution challenges in multi-touch, account-based programs.

• Experience collaborating directly with sales leadership and account executives to align on account strategies and shared pipeline objectives.

• Familiarity with ABM platforms and account intelligence tools within a wider B2B SaaS marketing and sales technology ecosystem.

• Capability to assess complex account and pipeline issues related to account intent, dynamics within buying committees, sales priorities, channel performance, and resource availability.

🏝️ Benefits

• Potential inclusion of a bonus program or commission structure.

• Stock options contingent upon approval from 6sense’s board.

• Comprehensive health insurance coverage.

• Life insurance options.

• Disability insurance coverage.

• 401K employer matching program.

• Paid holidays.

• Quarterly self-care days off.

• Paid time off (PTO).

• Paid parental leave.

• Provision of equipment and support for remote work and team connectivity.

• Opportunities for learning and professional development.

• Access to LinkedIn Learning resources.

• Quarterly wellness education sessions.

• Designated wellness days.

• Events hosted by Employee Resource Groups (ERGs).