ABM Campaign Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take responsibility for the marketing strategy of TrainAI within a designated portfolio of target accounts.

• Collaborate with sales leaders on planning for accounts.

• Develop account-specific narratives, content, and engagement strategies to transition accounts from initial projects to scaled revenue.

• Conduct account research and offer insights for account plans, stakeholder maps, entry points, opportunities, localization partnerships, and ABM strategies.

• Perform ongoing account research to ensure that positioning and ABM strategies remain up-to-date.

• Design customized cross-channel communications and ABM campaigns that address the unique needs and challenges of each account.

• Create tailored sales enablement materials, proposals/RFP responses, emails, advertisements, and web content.

• Maintain consistent weekly communication with TrainAI BDMs.

• Collaborate with marketing operations to ensure real-time ABM reporting on engagement metrics, buyer engagement, MQAs, sales cycle duration, deal size, and revenue impact.

• Contribute to a collective AI-based TrainAI ABM framework.

• Assist in cross-account marketing efforts, including brand awareness campaigns, organic social media management, value-added content production, and participation in events.

⛳️ Requirements

• A minimum of 5 years of experience in ABM or strategic account marketing, specifically with large, complex B2B enterprise or hyperscaler accounts.

• Proven experience engaging with technical buyers and navigating lengthy, multi-stakeholder sales processes.

• A strong interest in the AI industry and a willingness to gain enough technical knowledge to discuss AI training data with a machine learning lead.

• A curious, quick learner who is genuinely open to evolving their work habits.

• Experience utilizing AI to reduce the time from research to asset creation from weeks to hours.

• Capability to evaluate the quality of AI-generated outputs and confidently identify incorrect drafts.

• Willingness and capability to enhance and develop reusable skills and agents.

• Familiarity with ABM tools and technologies such as 6Sense, Influ2, and Mutiny.

• Commercial acumen, including the ability to interpret a pipeline and stakeholder map.

• Ability to work seamlessly across various disciplines and specialized teams.

• Experience within the AI data services sector is preferred.

🏝️ Benefits

• 25 days of paid time off, comprising 15 vacation days and 10 sick days.

• Company holidays observed.

• A day off for your birthday.

• Paid time allocated for community volunteering.

• Fully paid parental leave.

• 401(k) retirement plan with company matching.

• Company-wide agile work policy promoting flexibility, trust, and work-life balance.

• Continuous learning and professional development opportunities.

• Chances to enhance skills and advance your career.

• A collaborative and inclusive global work environment.