Website Lifecycle Marketing Lead

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of the structure, messaging, and conversion strategies for the website and key product pages.

• Develop and execute readable tests while implementing changes in collaboration with design and engineering teams.

• Create the customer journey post-first order, which includes onboarding, reorder triggers, win-back strategies, and paths for repeat purchases.

• Collaborate with the Head of Marketing to achieve recurring revenue targets.

• Establish positioning for THE/STUDIO and each product line across various customer segments.

• Ensure a single source of truth for messaging utilized across the website, advertisements, sales, and AI sales agents.

• Plan, compose, and manage lifecycle and marketing email communications.

• Transform sales calls, customer interactions, and reviews into copy, page modifications, and new testing opportunities.

• Analyze performance using revenue and CRM data, focusing on metrics such as conversion rate, repeat revenue, and repeat order value.

• Work closely with the CEO, executive team, design, and engineering departments.

⛳️ Requirements

• Minimum of 4 years in B2B or e-commerce marketing with responsibility for website conversion, messaging, or lifecycle management.

• Proven track record of creating copy and pages based on genuine customer research rather than assumptions.

• Experience in developing lifecycle or email programs, with results that can be linked to revenue increases.

• Strong understanding of A/B testing principles, including sample size, a single primary metric, and a minimum effect size worth acting on.

• Capability to manage projects independently from start to finish, with minimal supervision, from strategy development to executed page or flow.

• Proficient in written English.

• Experience with funnels combining self-service and sales-driven purchases (preferred).

• Practical experience with CRM tools such as Pipedrive or HubSpot, as well as an email platform (preferred).

• Background in composing prompts or knowledge bases for AI sales or support agents (preferred).

• Familiarity with custom manufacturing, merchandise, or print-on-demand (preferred).

• Resume/CV must be submitted in English.

🏝️ Benefits

• Direct access to leadership, offering mentorship opportunities and a place at the decision-making table.

• High visibility and the chance to collaborate directly with the CEO and executive team.

• Influence over product and strategy in a flat-hierarchy environment.

• Significant autonomy and minimal bureaucratic obstacles.

• Ample opportunities for personal and professional growth.

• Flexible working hours and time zones.

• Competitive, outcome-based compensation packages tailored to the candidate's impact level.

• Full-time exclusive independent contractor engagement.

• Commitment to equality and an inclusive, high-performance culture free from discrimination.