Marketing Specialist – Field & Channel

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take full ownership of the UK/EU event calendar from start to finish, including trade shows, partner summits, roundtables, and field activations.

• Implement and modify central event playbooks within the region.

• Oversee event follow-ups and transform event discussions into potential business opportunities.

• Cultivate relationships with UK/EU distributors and VARs through consistent marketing QBR sessions.

• Strategize and execute collaborative partner campaigns.

• Manage discussions related to MDF and ensure measurable results from expenditures.

• Tailor campaigns, content, and positioning to align with UK/EU purchasing behaviors.

• Oversee marketing-sourced and partner-sourced contributions to the regional pipeline.

• Provide general marketing support when central resources are limited.

• Contribute regional market insights and evidence to the global strategy and playbook.

• Collaborate with central and regional teams within a matrix structure.

⛳️ Requirements

• A minimum of 5 years in B2B marketing, with substantial ownership of events and/or channel marketing.

• Experience in technology, SaaS, or cyber security; cyber security knowledge is a strong advantage but not mandatory.

• Familiarity with partners, resellers, MSPs, or distributors.

• Location in the UK or EU is required.

• Willingness to travel within the region for events, including DACH, Nordics, Benelux, and UKI, approximately twice a month.

• Proven experience managing B2B events from inception to completion, covering budget, logistics, stands, messaging, staffing, and follow-up.

• Experience in partner or channel co-marketing, including joint campaigns, partner enablement, and MDF management.

• A broad marketing background encompassing campaigns, content, digital, and brand management.

• Capability to work autonomously without daily oversight.

• Aptitude for navigating a matrix organization with both central and regional reporting lines.

• Exceptional organizational and execution skills.

• Proficiency with AI tools in marketing; AI fluency is essential.

• Ability to maintain brand integrity while adapting strategies for the UK/EU market.

🏝️ Benefits

• Fully remote work arrangement.

• Permanent employment status.

• Support from the central marketing team.

• Opportunity to influence global marketing strategy and playbook.

• Chance to collaborate with global teams and markets.