Email & SMS Marketing Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the strategy, execution, and enhancement of email and SMS marketing initiatives for clients.

• Design, implement, and oversee email campaigns and automated workflows utilizing platforms such as Klaviyo, HubSpot, Go High Level, or similar tools.

• Create and deploy SMS marketing campaigns aimed at increasing customer engagement and boosting sales.

• Develop email templates and craft engaging copy that aligns with the brand voice and client goals.

• Segment and target email lists to deliver personalized messaging.

• Monitor, evaluate, and analyze campaign performance, making data-informed adjustments as necessary.

• Conduct A/B testing to enhance open rates, click-through rates, and conversion rates.

• Collaborate with creative and client teams to generate captivating marketing materials.

• Ensure compliance with CAN-SPAM, GDPR, and other relevant regulations while maintaining and expanding subscriber lists.

• Report on key performance metrics and provide actionable insights.

• Keep abreast of current trends, tools, and best practices in email and SMS marketing.

• Audit new client accounts and deliver detailed 3/6/12-month action plans.

• Proactively present campaign concepts and strategic recommendations to clients.

• Manage each client’s email and SMS roadmap, reviewing performance and adjusting strategies in advance of significant dates.

• Plan campaigns at least 30 days in advance for standard sends and 60–90 days for peak periods like BFCM.

• Obtain client approvals, assets, feedback, and access requests; escalate issues internally when necessary.

• Track deliverables and outstanding items, communicate status updates, and close any loops.

• Identify underperforming flows, campaigns, or list health issues and recommend corrective actions.

• Early identification of risks, blockers, and delays, along with proposed solutions.

• Prepare agendas, highlight performance metrics, and offer recommendations for client meetings.

• Undertake additional responsibilities as business requirements evolve.

⛳️ Requirements

• Proficient in English (both written and verbal).

• Over 3 years of demonstrated experience in email and SMS marketing, particularly in campaign management and flow creation.

• Mandatory proficiency in Klaviyo.

• Strong analytical abilities to interpret data and inform strategic decisions.

• Exceptional copywriting and editing skills, with a strong focus on brand voice.

• Practical experience with A/B testing and conversion rate optimization.

• Comprehensive knowledge of email marketing best practices and compliance regulations (CAN-SPAM, GDPR, etc.).

• Capable of independently managing multiple projects while also contributing as a collaborative team member.

• Excellent organizational skills and meticulous attention to detail.

• Familiarity with eCommerce clients is advantageous.

• Experience in an eCommerce or marketing agency environment is a plus.

• A proactive, self-motivated attitude with a history of providing strategic recommendations to clients rather than waiting for direction.

• Strong follow-through and accountability; comfortable with persistent follow-ups to ensure project progress with clients.

• Confident communication skills in client-facing situations, with the ability to advise, push back, and drive decisions.

• Experience handling client timelines and approvals across multiple accounts simultaneously.

🏝️ Benefits

• Full-time position offering competitive salary and benefits.

• Paid Time Off (PTO).

• Sick leave.

• Flex Time options.

• Paid Holidays, including options for floating and/or religious holidays.

• Medical benefits.

• Dental benefits.

• Eligibility for a 401(k) plan after one year of employment.

• Employer 401(k) match up to 3%.

• Remote-first work environment.

• Opportunities for professional growth and development.

• A dynamic atmosphere working with a diverse client portfolio.

• A collaborative and supportive team culture.