Marketing Lead, Solid Tumors

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the Solid Tumor portfolio and brand strategy for Germany, converting global directives and market insights into national priorities, launch strategies, and measurable goals.

• Spearhead cross-functional brand planning and ensure aligned execution with Sales, Medical, Market Access, Customer Engagement, Commercial Operations, and Business Analytics.

• Create positioning, messaging, and customer-focused omnichannel campaigns, encompassing promotional materials and tools for the field force.

• Gather and utilize market, customer, and competitor insights through market research, advisory boards, analytics, and feedback from the field.

• Direct launch readiness and lifecycle planning for both current and future Solid Tumor indications.

• Manage brand budgets, oversee agency and vendor relationships, allocate resources, and track performance effectively.

• Facilitate execution through communication, training, and updates for Key Account Managers and customer-facing teams.

• Lead, mentor, and develop 1-2 direct reports.

• Foster a focused, accountable, and collaborative team atmosphere while enhancing marketing capabilities.

• Keep management updated on market and competitor trends and represent the franchise at both national and international meetings.

• Operate with a patient-centric approach and adhere to BeOne standards, along with local laws and regulations.

⛳️ Requirements

• A degree in life sciences or a comparable scientific field; an advanced business qualification is a plus.

• Over 7 years of relevant commercial experience in the pharmaceutical or biotechnology sectors, with significant marketing and brand leadership experience.

• In-depth knowledge of the German oncology market; experience in Solid Tumor and lung cancer is highly desirable.

• Proven success in launch preparation, strategic brand planning, omnichannel execution, budget management, and performance tracking.

• Experience in people leadership, or strong evidence of readiness to lead, mentor, and develop a small team.

• Demonstrated capability to lead cross-functional teams, influence senior stakeholders, and convert strategy into precise execution in a rapidly growing, entrepreneurial environment.

• Strong strategic, analytical, and commercial judgment, coupled with a hands-on, solution-oriented mindset and a high level of accountability.

• Exceptional communication, collaboration, and stakeholder management skills.

• Proficiency in both written and spoken German and English.

• Skilled in standard Microsoft Office applications.

• Proficiency in an additional major European language is a plus.

🏝️ Benefits

• Equal opportunity employment

• Approximately 25% travel