Senior Partner Marketing Manager – Silicon Alliance Partners

This is a fully remote position, open to applicants in New Jersey, +1 more state.

📋 Description

• Lead the creation and implementation of partner growth strategies for AMD, Intel, and Qualcomm/Snapdragon.

• Formulate comprehensive annual marketing plans that align with partner investments, sales goals, solution initiatives, and business unit targets.

• Oversee Market Development Funds (MDF), alliance funding, and co-investment opportunities.

• Act as the primary marketing leader and trusted advisor for designated silicon partners.

• Collaborate with OEM Partner Managers, Alliance teams, Sales Leadership, and Business Unit stakeholders.

• Implement partner engagement initiatives through SHI's Partner Marketing operating model.

• Manage silicon partner portfolios utilizing prioritized investment strategies.

• Ensure that partner marketing plans are aligned with the growth objectives of End User Compute and Datacenter.

• Develop MDF investment strategies and optimize funding based on performance insights.

• Align investments with SHI solution priorities, including AI, Modern Workplace, Datacenter, Cybersecurity, Infrastructure, and Lifecycle Services.

• Identify growth opportunities, whitespace accounts, and strategic initiatives in collaboration with Sales Leadership.

• Lead quarterly business reviews and executive performance discussions.

• Identify and secure additional alliance funding opportunities.

• Own KPI performance for allocated partner portfolios.

• Track influenced pipeline, gross margin contribution, MDF utilization, ROI, partner activation, and campaign effectiveness.

• Communicate performance metrics, risks, opportunities, and recommended actions through executive-ready reporting.

• Promote the adoption of standardized planning frameworks, reporting methodologies, and best practices.

• Utilize AI and automation to enhance productivity and marketing effectiveness.

⛳️ Requirements

• Proven capability in developing multi-partner marketing strategies and growth plans.

• Demonstrated success in driving measurable pipeline growth, revenue impact, and business outcomes.

• Strong understanding of channel ecosystems, OEM relationships, alliance dynamics, and sales operations.

• Ability to manage partner investment strategies and Market Development Funds (MDF).

• Strong analytical and performance management skills, including assessment of ROI, campaign effectiveness, and business performance.

• Ability to manage and optimize partner portfolios based on revenue potential, margin contribution, and strategic alignment.

• Experience in utilizing data, performance insights, AI, and automation tools to enhance marketing effectiveness and productivity.

• Exceptional skills in cross-functional collaboration, communication, and stakeholder management.

• Ability to influence and build relationships with Sales Leadership, Finance, Operations, Alliance teams, Executive Leadership, and strategic partners.

• Strong capabilities in executive presentation, business review, and performance reporting.

• Completed Bachelor's Degree.

• 7+ years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing.

• Experience managing Market Development Funds (MDF) and partner investments.

• Experience collaborating cross-functionally with Sales, Finance, Operations, and Executive Leadership.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• Preferred: Experience in or marketing through VAR, reseller, distributor, systems integrator, or managed service provider environments.

• Preferred: Experience supporting AMD, Intel, Qualcomm/Snapdragon, NVIDIA, or similar strategic technology partners.

• Preferred: Experience in supporting End User Compute, Datacenter, Infrastructure, Hybrid Cloud, or AI-focused portfolios.

• Preferred: Experience in utilizing data, analytics, and business intelligence platforms to inform decision-making.

• Preferred: Proven ability to influence leaders across Sales, Finance, Operations, Alliances, and Executive Management.

🏝️ Benefits

• Continuous professional development and leadership opportunities.

• Health, wellness, and financial benefits.

• World-class facilities and the necessary technology to excel – whether in the office or remotely.

• Medical, vision, and dental coverage.

• 401K plan.

• Flexible spending options.