Website Experience Senior Director

This is a fully remote position, open to applicants in Brazil, +1 more country.

📋 Description

• Drive the vision, roadmap, and strategy for Wellhub's website as it transitions towards an Agentic Website Experience and Operations model.

• Manage conversion rate optimization, which includes developing experimentation strategies, prioritizing A/B tests, conducting qualitative research, carrying out behavioral surveys, and making optimization decisions.

• Oversee website performance measurement and automate reporting for traffic, MQLs, sign-ups, and conversions.

• Analyze visitor behavior through data synthesis, heat mapping, Amplitude, and Looker.

• Collaborate with stakeholders on website experiences related to product launches, content, campaigns, and the broader roadmap.

• Lead the website design and UX function, incorporating the Mantra design system and the design-to-code operating model from Figma to Mantra to Strapi.

• Establish quality standards for both human- and agent-generated work.

• Assess, pilot, and scale agentic AI and AI orchestration tools within the website.

• Define the boundaries, guardrails, and escalation paths for human-in-the-loop processes.

• Identify, procure, and implement website technologies and platforms.

• Architect content and information structures for SEO, GEO/AEO, and Web MCP.

• Spearhead AI-powered personalization and predictive experimentation.

• Ensure that conversational and AI-assisted website interactions align with the overall company AI architecture.

• Lead product managers, UX designers, web analysts, and developers.

• Motivate and empower colleagues while promoting wellbeing and work-life balance.

⛳️ Requirements

• Previous experience in B2B website management (required).

• Practical application of agentic AI and experimentation (required).

• Demonstrated experience in owning a website and managing experimentation programs.

• Extensive expertise in web technology stacks, including analytics platforms, headless CMS, and web design systems.

• Practical experience applying AI/agentic technology to marketing or web processes.

• Familiarity with agent frameworks, AI personalization/CRO, conversational content tooling, or GEO/AEO strategy.

• Production experience with AI-assisted design-to-code workflows.

• Well-supported viewpoint on leveraging agentic AI versus associated risks in B2B contexts.

• Capability to connect marketing, martech/engineering, and data teams regarding AI implementation.

• Experience in leading design and/or research functions or supervising senior design individual contributors and design system owners.

• Experience managing a design system as shared infrastructure.

• Background in matrixed, fast-paced, hyper-growth environments.

• Strong analytical and critical-thinking abilities focused on KPIs and conversion metrics.

• Adaptability to new domains, AI trends, and vendor tools.

• Experience collaborating with global companies and managing website localization.

🏝️ Benefits

• Complimentary Gold+ Wellhub membership offering access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more.

• Option to include up to three family members in the Wellhub plan.

• Wellz emotional wellbeing program featuring personalized journeys, 52 individual therapy sessions annually, and on-demand content.

• Health, dental, and life insurance coverage.

• Hybrid and remote work options available.

• Home office reimbursement.

• Flexible scheduling that accommodates time zones, team requirements, and personal routines.

• Vacation time granted after 6 months of employment.

• Additional 3 days off per year.

• One extra day off for each year of tenure, up to a maximum of 5 additional days.

• Special holiday for your birthday.

• Fully paid parental leave for all new parents.

• Extended leave and ramp-back period for parents giving birth.

• Access to top-tier learning and development platforms.

• Engaging development sessions and a personalized development roadmap.

• Opportunities for internal career advancement.

• Ongoing learning and constructive feedback.

• Supportive and inclusive collaborative culture.

• Syndio Fair Pay Certified employer.