Web Developer – Marketing Technology Specialist

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Assume technical ownership of the website developed by the agency post-launch.

• Ensure optimal performance, security, accessibility, and scalability of the website.

• Oversee WordPress core, themes, plugins, hosting configurations, backups, security patches, and necessary technical updates.

• Track availability, performance, and Core Web Vitals; identify and resolve defects and integration challenges.

• Manage development, staging, and production environments, including testing, releases, and rollbacks.

• Keep technical documentation, access controls, configuration records, and governance standards up to date.

• Create and publish responsive landing pages, campaign pages, product and solution pages, forms, microsites, and reusable content components.

• Develop and improve WordPress themes, templates, and custom functionalities.

• Transform approved designs and Figma files into precise, responsive, and accessible web experiences.

• Expand the website with new sections, user journeys, features, and integrations.

• Conduct functionality tests across various devices and browsers to uphold quality, security, and performance standards.

• Integrate WordPress with HubSpot, Salesforce, analytics, and other marketing platforms.

• Construct and maintain HubSpot forms, landing-page features, tracking, and campaign website elements.

• Troubleshoot APIs, scripts, tags, plugins, and third-party integrations in collaboration with Marketing Operations and IT.

• Implement technical SEO practices, maintain Google Analytics 4 and Google Tag Manager, and enhance speed, usability, accessibility, and conversion rates.

• Ensure compliance with GDPR, cookie consent, privacy, security, and WCAG accessibility requirements.

• Lead the technical handover from the website agency, translating marketing and business needs into technical solutions, estimates, and delivery strategies.

⛳️ Requirements

• A Bachelor's degree in Computer Science, Web Development, Information Technology, or a related discipline, or equivalent practical experience.

• Over 5 years of experience in developing and maintaining business-critical WordPress websites.

• Proficient front-end development skills in HTML5, CSS3, and JavaScript.

• Practical experience in PHP and WordPress development.

• Experience in building custom themes, page templates, reusable components, and responsive landing pages.

• Familiarity with managing plugins, hosting environments, staging, deployment, version control, and website security.

• Knowledge of technical SEO, performance optimization, cross-browser testing, and accessibility standards.

• Hands-on experience with HubSpot Content Hub/CMS, including forms, landing pages, templates, modules, or HubL is preferred.

• Experience in integrating WordPress with HubSpot and Salesforce is preferred.

• Familiarity with Google Analytics 4, Google Tag Manager, and consent management platforms is preferred.

• Knowledge of Pantheon or similar managed WordPress hosting, Advanced Custom Fields, and common security, SEO, and performance plugins is preferred.

• Previous experience in a Marketing, Demand Generation, or Marketing Operations role is preferred.

🏝️ Benefits

• Commitment to equal opportunities and respect for diversity.

• Implementation of an Equality Plan and non-discrimination throughout recruitment and selection processes.