Director, Marketing Operations – Sales Enablement

This is a fully remote position, open to applicants in California.

📋 Description

• Supervise marketing operations, encompassing campaign planning, execution, and performance evaluation.

• Formulate and execute sales enablement strategies, tools, resources, and training initiatives.

• Oversee the collaboration between marketing and sales to enhance lead generation, nurturing, and conversion rates.

• Implement and maintain CRM, marketing automation, and analytics platforms.

• Create and sustain sales playbooks, product materials, and training resources.

• Track and analyze marketing and sales performance metrics.

• Work alongside the wider marketing team on campaign objectives, messaging, implementation, and the integration of marketing and sales.

• Manage the budget for marketing operations and sales enablement, ensuring maximum ROI.

• Provide guidance and support to team members while fostering best practices.

• Keep abreast of industry trends and emerging technologies.

• Report to the Senior Director of Marketing.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Over 10 years of progressive experience in marketing operations, sales enablement, or a related field with a Bachelor's degree, or 8+ years with a Master's degree.

• A minimum of 4 years in a management role.

• Experience ideally in life sciences, diagnostics, medical devices, healthcare, or similar sectors.

• Extensive experience in developing and managing sales enablement materials and training programs.

• Demonstrated success in implementing and optimizing marketing operations processes and sales enablement strategies.

• Strong understanding of marketing technology platforms, CRM systems, and data analytics.

• Excellent analytical skills with the ability to interpret data and make informed, data-driven decisions.

• Outstanding communication and interpersonal skills.

• Capability to collaborate with cross-functional teams and influence stakeholders effectively.

• Ability to work autonomously and manage multiple projects simultaneously.

• Advanced degree or MBA is preferred.

• Willingness to travel up to 25%.

• Capacity to work in an office, lab, or clinical setting, including extended periods of sitting and/or standing.

🏝️ Benefits

• Equal employment opportunities and a strong commitment to diversity and inclusion.

• Accommodation available for qualified individuals with disabilities.

• Opportunity to contribute to life-changing diagnostics leveraging genomics, AI, and machine learning.