Marketing Operations Manager – Part-time Contract

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Oversee HubSpot workflows, manage lifecycle stages, lead scoring, and system integrations.

• Develop and sustain lead routing processes to ensure precise transfers to the sales team.

• Create marketing attribution models and dashboards to monitor campaign impact on revenue.

• Handle comprehensive email marketing campaigns, focusing on audience segmentation, delivery, and performance testing.

• Generate campaign assets within HubSpot, such as landing pages and forms, ensuring accurate tracking structures.

• Collaborate with Revenue Operations to maintain data integrity between HubSpot and Salesforce.

• Assist in digital and field marketing initiatives.

• Establish efficient lead flows that connect marketing systems.

• Leverage artificial intelligence tools to enhance team productivity, optimize the candidate lifecycle, and achieve measurable outcomes.

⛳️ Requirements

• 3 to 5 years of experience in marketing operations, demand generation, or a similar hands-on background.

• Advanced expertise in HubSpot and Salesforce, including reporting and CRM integrations.

• Demonstrated capability to build lead flows and accurately map them into Salesforce or comparable CRMs.

• Profound understanding of email marketing strategies, audience development, and compliance regulations such as CAN-SPAM or GDPR.

• Hands-on experience with artificial intelligence tools like Claude or ChatGPT to boost marketing efficiency.

• Strong analytical abilities, encompassing report creation, funnel metric analysis, and clear presentation of findings.

• Solid grasp of marketing and sales alignment, lead lifecycle stages, and pipeline reporting.

🏝️ Benefits

• Mission-driven culture that prioritizes innovation, collaboration, and a dedication to excellence in healthcare.

• Engaging projects that influence the future direction of our organization.

• Opportunities for professional growth through internal mobility, mentorship programs, and tailored courses based on your interests.

• Flexible working arrangements and a commitment to maintaining a supportive work-life balance.

• Six-month contract with up to 25 hours per week.