Web Analytics, Technical Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist with analytics, tracking, CMS, technical SEO, and general web implementation duties across client websites.

• Implement, test, and deploy tags, triggers, and variables utilizing Google Tag Manager.

• Configure and troubleshoot GA4 events, conversions, custom dimensions, reports, and dashboards.

• Establish and validate conversion tracking for Google Ads and other advertising platforms.

• Resolve issues related to tracking, dataLayer, attribution, sequencing, timing, and marketing technology integration.

• Develop and maintain lightweight JavaScript while debugging custom scripts.

• Support the implementation of privacy and consent measures, including Consent Mode and CMP integrations.

• Conduct website QA, browser testing, technical troubleshooting, performance assessments, and site-speed evaluations.

• Implement and validate structured data/schema markup, assisting with technical SEO tasks.

• Update content and configuration in CMS platforms, including publishing blog posts and modifying pages.

• Assist with redirects, metadata, sitemap/indexation issues, and routine website upkeep.

• Document findings and completed work in internal workflows such as Asana and Slack, maintaining effective communication.

• Work independently on assigned tasks through implementation, QA, and documentation, while also collaborating with web development, analytics, and digital marketing teams.

⛳️ Requirements

• At least 2 years of hands-on experience with Google Tag Manager and Google Analytics 4.

• Strong grasp of GTM fundamentals, including tags, triggers, variables, dataLayer, and custom HTML implementations.

• Experience with configuring GA4 events, key events/conversions, custom dimensions, and reports.

• Solid knowledge of JavaScript, particularly for analytics, tracking, and lightweight website implementations.

• Working understanding of HTML and CSS.

• Ability to debug technical issues using browser DevTools, including the console, network requests, cookies, and dataLayer.

• Familiarity with Google Ads, LinkedIn, Meta, Microsoft Ads, and other advertising and marketing platforms.

• Experience with CMS platforms such as WordPress, Webflow, Sanity, or similar systems.

• General comprehension of technical SEO concepts, including structured data, redirects, metadata, sitemaps, and indexation.

• Familiarity with Google PageSpeed Insights and Lighthouse.

• Strong attention to detail and a systematic approach to implementation and QA.

• Ability to work independently, manage asynchronous tasks, and learn new platforms as necessary.

• Capability to document technical work and share findings with both technical and non-technical team members.

• Nice-to-have: experience with HubSpot, Marketo, Pardot, server-side Google Tag Manager, Looker Studio, cookie compliance, Consent Mode, CMP platforms, JSON-LD, Screaming Frog, SEMrush, Ahrefs, embedded forms, third-party scripts, hosting/deployment platforms, agency client websites, distributed teams, and asynchronous project management workflows.

🏝️ Benefits

• Employee well-being is a top priority.

• Opportunities for growth and learning within the workplace.

• Part-time contractor engagement as needed.

• Work hours ranging from 2 to 20 hours per week based on available assignments.