Meta Media Buyer

This is a fully remote position, open to applicants in Macedonia, +5 more countries.

📋 Description

• Take ownership of Meta as a growth platform for Wild Pastures on Facebook and Instagram.

• Oversee campaign strategy, account architecture, budget distribution, optimization, and scaling efforts.

• Propel profitable subscription growth by leveraging metrics such as nCAC, ROAS, MER, CPA, LTV, and payback, while taking into account retention and customer quality.

• Create and implement testing roadmaps for creatives, offers, landing pages, campaign structures, and bidding strategies.

• Lead the creative strategy on the platform and generate new concepts based on performance insights.

• Collaborate with creative strategists and editors to guide and brief creative development.

• Identify successful messaging, audience behaviors, patterns, and emerging opportunities.

• Daily monitor account performance, analyze root causes, and communicate risks, opportunities, and recommendations.

• Keep abreast of Meta platform updates, measurement changes, attribution best practices, and trends in direct-response advertising.

• Ensure advertising is truthful and compliant, safeguarding customer trust and account integrity.

• Work closely with the creative team while maintaining substantial ownership of one brand.

• Independently organize work outside of required collaboration hours.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in Meta buying for DTC e-commerce or direct-response brands, with ownership from strategy to execution.

• Managed approximately $300,000+ in Meta ad spend monthly; please clarify whether this was for a single account or multiple clients.

• Proven success in acquiring customers profitably, with a solid understanding of CAC, LTV, retention, churn, and payback periods.

• Established a track record of scaling profitable campaigns while managing substantial advertising budgets.

• Experience in owning a Meta account from start to finish, encompassing strategy, execution, and optimization.

• Exceptional analytical skills coupled with a curiosity for resolving performance issues.

• Strong grasp of performance marketing metrics and their relation to overall business growth.

• Experience optimizing for customer quality and long-term profitability, rather than solely first-purchase revenue.

• Practical experience with analytics and attribution tools beyond Ads Manager, such as GA4, Haus, Mixpanel, Northbeam, or Triple Whale.

• Ability to articulate how analytics and attribution tools have influenced decision-making.

• Strong creative instincts and a thorough understanding of effective direct-response advertising.

• Capability to convert performance insights into actionable creative feedback.

• Experience collaborating closely with creative teams through briefing, iterations, and testing.

• Subscription experience is highly preferred.

• Bonus: Direct experience in scaling a subscription e-commerce brand on Meta.

• Bonus: Experience in premium food, health, wellness, supplement, or DTC subscription marketing.

• Bonus: Background in high-growth e-commerce companies.

• Bonus: Experience with AI-assisted campaign optimization and creative testing on Meta.

• Bonus: Familiarity with creative testing frameworks and direct-response marketing.

• Bonus: Passion for regenerative agriculture, nutrient-dense food, health, or wellness.

• Ability to work as an independent contractor and support collaboration from 11:00 a.m. to 3:00 p.m. Mountain Time.

🏝️ Benefits

• Compensation of $4,000-$4,500 USD per month.

• 40 hours per week as an independent contractor.

• Fully remote work environment.

• Collaboration hours from 11:00 a.m. to 3:00 p.m. Mountain Time, with the flexibility to organize your schedule outside these hours.

• Preference for candidates in Eastern Europe; nearby time zones are welcome if they can consistently support the collaboration schedule.

• Position intended as a long-term engagement.

• Independent contractor role with autonomy over work organization and performance.

• Monthly compensation paid in arrears in U.S. Dollars against invoices.

• No employee benefits, paid time off, holiday pay, retirement plans, or insurance benefits provided.

• Contractors are responsible for their own taxes, insurance, social contributions, registrations, licenses, local compliance, equipment, internet, software, and tools unless otherwise agreed upon.

• Full-time primary role (no freelancing or secondary jobs allowed).