Web Analyst

This is a fully remote position, open to applicants in Canada.

📋 Description

• Deploy, configure, and oversee pixels, tags, and scripts within Google Tag Manager.

• Develop and sustain data layers in collaboration with the Web Services team.

• Administer GTM container structures, triggers, and variables for various clients.

• Implement server-side tagging to enhance measurement precision.

• Link website interactions to Meta, Google Ads, TikTok, LinkedIn, and Snapchat.

• Set up standard and custom conversion events while maintaining GA4 event tracking.

• Collaborate with Paid Media and Web Services teams to ensure tracking accuracy prior to campaign launches.

• Conduct audits and troubleshoot broken tags, lost events, and data inconsistencies.

• Resolve discrepancies between ad platforms, GA4, and CRM systems.

• Perform regular tag health assessments across the client portfolio.

• Confirm events in platform Events Managers and GA4 DebugView.

• Administer cookie consent banners and configure consent modes.

• Ensure tracking implementations comply with GDPR, CCPA, and other privacy regulations.

• Keep abreast of platform and browser modifications affecting tracking reliability.

• Maintain tagging strategies, naming conventions, and quality assurance checklists.

• Convert business needs into effective functional tracking solutions.

• Document technical configurations for internal teams.

⛳️ Requirements

• 3+ years of practical experience in tracking or web analytics within a marketing or agency context.

• Intermediate proficiency in Google Tag Manager containers, triggers, variables, data layer implementation, and server-side tagging.

• Hands-on experience in planning, deploying, and troubleshooting conversion tracking across primary ad platforms.

• Familiarity with pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.

• Direct experience with GA4, including event configuration, key events, and DebugView.

• Proficient in HTML, CSS selectors, and basic JavaScript.

• Skilled in using GTM Preview mode and browser developer tools.

• Understanding of GDPR, CCPA, and consent management platforms.

• Ability to articulate technical tracking concepts into understandable narratives for non-technical audiences.

• Experience in education marketing is particularly valued.

• Interest or familiarity with AI/LLM tools related to tag management, data validation, tracking troubleshooting, server-side tagging, conversion modeling, or technical documentation is a plus.

🏝️ Benefits

• Remote position offering flexibility within a distributed, asynchronous-friendly team.

• Competitive salary based on experience and geographical location.

• High-visibility role with responsibility for tracking infrastructure.

• Chance to develop the measurement foundation for an education and nonprofit marketing agency.

• Culture centered on innovation, teamwork, and achieving results.

• Direct influence on partners' confidence in their data.