VP, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the product marketing vision, strategy, and operational priorities in alignment with company objectives and go-to-market initiatives.

• Manage the positioning of the portfolio, value propositions, messaging, and market narratives across various products, customer segments, and industries.

• Continuously enhance understanding of customers, buyers, users, competitors, and market dynamics through research, customer interactions, win/loss analyses, and field feedback.

• Collaborate with Product and executive leadership to integrate customer insights into product strategy, roadmap decisions, packaging, and lifecycle planning.

• Advocate for the responsible use of AI to enhance customer insights, content quality, and team efficiency.

• Direct go-to-market strategies for launches and significant product releases.

• Provide Sales and Customer Success with playbooks, competitive insights, messaging frameworks, demonstrations, and customer-facing materials.

• Create competitive intelligence and market insights, converting findings into actionable recommendations.

• Work alongside Demand Generation, Brand, Field Marketing, and other Marketing teams on integrated campaigns and initiatives.

• Establish metrics linking product marketing efforts to launch performance, pipeline contributions, win rates, product adoption, and growth.

• Build and lead a high-performing product marketing team, nurture future leaders, and promote a culture of ownership.

• Streamline processes, clarify priorities and decision-making rights, and concentrate resources on critical customer and business challenges.

⛳️ Requirements

• Over 12 years of experience in product marketing.

• Significant leadership experience within a B2B technology or SaaS organization.

• Proven track record of building and scaling product marketing teams.

• Experience in leading through influence across Product, Sales, Customer Success, and Marketing teams.

• Experience in positioning and launching a multi-product portfolio for diverse customer segments, industries, or regions.

• Strong customer and market focus.

• Capability to transform qualitative and quantitative insights into a clear strategy and distinct messaging.

• Ability to link product features to customer outcomes and commercial value, especially in complex or technical markets.

• Experience leading cross-functional launches and equipping go-to-market teams with effective, high-quality tools and content.

• Sound judgment regarding product, market, and go-to-market trade-offs.

• Ability to prioritize key issues and make decisions even with incomplete information.

• Strong analytical abilities and experience utilizing business and market indicators to assess performance and refine strategy.

• Exceptional executive communication and storytelling capabilities.

• Ability to present complex concepts in an accessible and persuasive manner.

• Collaborative, low-ego leadership style.

• Proven history of building inclusive, high-performing teams.

• Candidates must be authorized to receive and access commodities and technologies regulated under U.S. Export Administration Regulations.

🏝️ Benefits

• Competitive salary and benefits package.

• Total compensation may include variable pay.

• Total compensation may also include equity.

• Reasonable accommodations will be provided throughout the hiring process.

• Some interviews or new-hire training may take place in person at one of Motive's global offices.