Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the market-facing strategy for Boostlingo’s product lineup.

• Create and uphold product positioning, value propositions, and messaging frameworks.

• Convert AI-driven interpretation and language access capabilities into outcomes for buyers.

• Identify ideal customer profiles, buyer personas, use cases, buying committees, and segment messaging.

• Conduct customer interviews, win/loss analysis, sales call evaluations, and competitive research.

• Integrate market insights into the roadmap and provide go-to-market recommendations.

• Manage tiered go-to-market strategies for product launches and major releases.

• Collaborate with Product, Engineering, Marketing, Sales, Customer Success, Account Management, and Support to ensure launch readiness.

• Propel adoption and expansion messaging for current customers.

• Conduct post-launch reviews and incorporate lessons learned into future launches.

• Supply customer, competitor, and win/loss data for pricing and packaging decisions.

• Develop pitch narratives, solution briefs, case studies, one-pagers, demo storylines, and customer proof points.

• Establish and manage a customer proof program.

• Collaborate with Demand Generation and Content Marketing for consistent campaign positioning.

• Create a regular voice-of-the-market feedback loop for Product.

• Define and track PMM metrics, including launch results, content usage, win/loss trends, and messaging effectiveness.

• Develop repeatable processes and documentation for scalable handoffs.

• Complete a cross-functional listening tour and evaluate current positioning and collateral within the first 90 days.

⛳️ Requirements

• A minimum of 5 years in product marketing, demonstrating a successful history of positioning and launching B2B software or SaaS products.

• Proven experience in equipping sales teams with tools such as battlecards, pitch narratives, and launch briefings.

• Established ability to conduct competitive and customer research, including win/loss analysis and interviews.

• Excellent written and verbal communication skills, with the capacity to present to executives and train sales teams.

• Proficient in utilizing CRM and call-recording data to derive conclusions about effective messaging.

• Experience collaborating across Product, Sales, and Marketing functions without direct authority.

• Skill in translating intricate product details into buyer value when engaging with engineers and executives.

• No relocation or sponsorship will be provided.

• C2C candidates will not be considered.

🏝️ Benefits

• Hybrid/Remote working options available.

• Competitive salary and comprehensive benefits packages, including a 401(k) plan with matching contributions.

• Flexible PTO.

• A vibrant and energetic workplace with a remarkable culture.