Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of product marketing for Follow Up Boss from start to finish, encompassing positioning, messaging frameworks, and go-to-market (GTM) strategy for all product launches.

• Spearhead Tier 1 flagship launches from the initial brief to post-launch evaluation.

• Create email campaigns, in-app announcements, website copy, specifications for help documents, webinar materials, and event collateral.

• Review, edit, and approve launch content authored by the Product Marketing team for Tiers 2–4.

• Establish and maintain launch infrastructure, which includes playbooks, tiered GTM processes, AI-assisted tools, and communications governance frameworks.

• Manage FUB’s customer-facing voice across release announcements, newsletters, HighSpot articles, and in-product messaging.

• Direct GTM efforts for FUB’s integration with Zillow Pro, Zillow Preferred features, Connections in FUB, and partner integrations.

• Collaborate with teams from Product, CXO, Legal, Communications, Design, Growth, and Field Marketing.

• Monitor the FUB product roadmap using Jira to ensure readiness for launches.

• Produce testimonials, video content, webinar programming, and event materials.

• Keep the FUB product marketing content library, Help Center, HighSpot, and website pages updated and maintained.

⛳️ Requirements

• 3–5+ years of experience in product marketing, preferably within B2B SaaS or a product-led organization.

• Demonstrated ability to manage complex, cross-functional product launches from inception to completion.

• Excellent writing and content creation skills across various channels including email, in-product, web, and long-form content.

• Experience in developing GTM systems and processes, such as playbooks, tiering frameworks, and launch tools.

• Strong skills in influencing cross-functional teams, including Product, Legal, Support, and Marketing.

• Capacity to manage multiple concurrent projects effectively.

• Proficient in reading and interpreting a product roadmap; experience collaborating directly with Product Managers and engineering teams.

• Experience in marketing CRM, workflow automation tools, or real estate technology products.

• Understanding of real estate industry dynamics, agent workflows, or the Zillow Pro ecosystem.

• Familiarity with GTM tools such as Jira, HighSpot, Intercom, or similar platforms.

• Proven record of establishing launch systems.

• Demonstrated capability to create video or multimedia content as part of a product launch.

• MBA is preferred.

🏝️ Benefits

• Remote work from a location of your choice.

• Equity awards based on experience, performance, and location.

• Flexibility to work from wherever employees are most productive.

• An inclusive, innovative, and engaging company culture.

• Opportunities for professional growth.

• Accommodation for disability or special needs.