Digital Product Marketing Manager – USP, NF

This is a fully remote position, open to applicants in California, +11 more states.

📋 Description

• Take ownership of and expand the email and lifecycle marketing engine for USP–NF online subscription products.

• Establish the email strategy and roadmap covering nurture, onboarding, activation, renewal, win-back, product announcements, release cycles, and newsletter initiatives.

• Create and develop multi-step journeys and dynamic content programs using Marketo.

• Compose and refine email copy, subject lines, messaging architecture, and calls-to-action targeted at technical audiences.

• Conduct A/B and multivariate testing programs, documenting hypotheses, results, and insights gained.

• Oversee list health, deliverability, suppression logic, and database maintenance.

• Define and monitor KPIs, create reports and dashboards, and offer recommendations to leadership.

• Plan and implement integrated campaigns across email, web, landing pages, organic social media, and paid advertising.

• Apply USP–NF messaging and positioning to audience-specific materials for pharmaceutical, biotech, and regulatory sectors.

• Assist in persona development, audience segmentation, and market research.

• Contribute to sales enablement and thought leadership materials.

• Act as the marketing lead for USP–NF in collaboration with Product Management and Customer Success.

• Manage content reviews and approvals among subject-matter experts and stakeholders.

• Mentor and support junior team members, contractors, and agency partners.

• Enhance audience engagement, marketing-influenced pipeline, subscription acquisition, renewal contributions, awareness, and qualified lead generation.

• Travel up to 10% for conference support.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience.

• 6+ years of progressive experience in digital, product, or lifecycle email marketing within a B2B or subscription context.

• A minimum of 4 years of hands-on experience managing lifecycle email programs from start to finish in Marketo or a similar platform.

• Practical expertise with marketing automation platforms, including list segmentation, dynamic content, journey creation, and deliverability management.

• Familiarity with B2B funnel metrics, attribution, and CRM/marketing automation integration such as Salesforce + Marketo.

• Proven experience in marketing a subscription or renewable product, including renewal campaigns, retention strategies, and lifecycle analytics.

• Strong analytical skills with the capability to translate performance data into actionable decisions and recommendations.

• Excellent writing skills, particularly in converting complex technical or regulatory subjects into clear, benefit-driven marketing narratives.

• Experience in customer-facing or outreach roles within a matrixed organization.

• Ability to manage multiple stakeholders and navigate competing priorities.

• Familiarity with generative AI tools such as ChatGPT or Microsoft CoPilot is preferred.

• A demonstrated commitment to public health, patient safety, or consumer protection.

• Proven ability to problem-solve, prioritize, and execute in a dynamic, cross-functional setting.

• Remote employees must reside in MD, VA, DC, PA, WV, CA, MI, IL, KS, FL, NC, or MN.

🏝️ Benefits

• Company-paid time off.

• Comprehensive healthcare options.

• Retirement savings plan.

• Inclusive access to mentorship, professional development, and leadership opportunities.

• Training in equitable management practices and tools.

• Reasonable accommodations for individuals with disabilities.