Product Marketing Manager

This is a fully remote position, open to applicants in Alabama, +31 more locations.

📋 Description

• Develop comprehensive messaging strategies for brokerages, loan officers, and homeowners.

• Craft demand-generation content for advertisements, landing pages, InMail, social media, loan officer nurture tracks, product update emails, and the monthly broker newsletter.

• Collaborate with brokers and loan officers to produce case studies, testimonials, reference narratives, video scripts, blogs, and white papers.

• Create sales enablement resources, which include talk tracks, objection handling guides, FAQs, and competitive intelligence materials.

• Design one-pagers, co-branded brokerage documents, event collateral, and content for the Broker Resource Center.

• Write scripts and presentations for partner onboarding as well as value-add webinars, and assist in hosting these events.

• Oversee content governance through compliance and brand review processes; tag, update, and audit the content library regularly.

• Integrate insights from broker calls, the power-user group, and the Advisory Board into messaging strategies.

• Collaborate with Sales, Business Development, Brand, Compliance, and Growth teams to develop messaging, campaigns, case studies, and enablement content tailored for the broker channel.

⛳️ Requirements

• A minimum of 5 years of direct experience in product marketing and go-to-market strategies.

• B2B marketing and positioning expertise within the mortgage, lending, real estate, insurance, or financial services industries.

• A writing portfolio showcasing campaigns, emails, landing pages, case studies, or scripts.

• Understanding of the operational dynamics of brokerages, loan officers, and borrowers.

• Ability to simplify complex financial products and tailor messaging to different audiences.

• Proficient in interviewing customers to uncover compelling narratives.

• Comfortable writing within a regulated industry and navigating compliance edits.

• Daily utilization of AI tools, ensuring fact-checking, data protection, and accountability for the final output.

• Must reside in one of Point’s operational states: Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Kansas, Kentucky, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, Nevada, New York, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance plans.

• Flexible spending accounts (Health Care FSA) and health savings accounts (HSA).

• Unlimited paid time off.

• Ten company holidays.

• Fully paid parental leave, including supplemental state Paid Family Leave, up to 8 weeks where no state PFL exists, and 4 weeks of fully paid transition time.

• Meaningful equity opportunities.

• 401K retirement savings plans.

• Guaranteed life insurance coverage.

• Short- and long-term disability benefits.

• Monthly stipends for internet and mobile plans.

• Wellness perks.

• One-time reimbursement for home office setup.

• Company-provided equipment, including a MacBook and monitor.

• Fully remote work option available.

• Virtual collaboration opportunities, team gatherings, and a people-first culture.