VP, Product Marketing

This is a fully remote position, open to applicants in North Carolina, +1 more state.

📋 Description

• Influence market perception of Genesys by linking Agentic Orchestration for CX to customer results.

• Collaborate with product and executive leaders to shape AI vision and establish thought leadership.

• Oversee product launches and develop go-to-market strategies, converting technical capabilities into practical use cases, business value, and customer engagement.

• Craft executive narratives, keynotes for products, and content for flagship events.

• Propel customer growth marketing through targeted segmentation, messaging, and initiatives that foster AI adoption and growth.

• Transform measurable customer outcomes into compelling proof points for clients, analysts, and industry stakeholders.

• Build and motivate a global team focused on product marketing, executive messaging, and customer growth.

• Collaborate closely with product and engineering leaders to steer the commercialization of innovation and translate technology into tangible business outcomes.

• Report to the SVP of Product Marketing and operate within the GM, Head of Product’s organization.

⛳️ Requirements

• Over 15 years of experience in product marketing, product management, or marketing leadership, including senior-level responsibilities across multiple products or an enterprise platform.

• Proven success in leading and scaling global teams, encompassing hiring, coaching, developing leaders, and establishing accountability for results.

• A solid track record of creating differentiated products and articulating platform positioning and messaging for customers, executives, and industry analysts.

• Strong fluency in product and technical concepts, with the capacity to translate complex enterprise software, cloud, AI, automation, and platform capabilities into clear customer and business value.

• Significant experience in leading major product launches and go-to-market strategies that enhance enterprise adoption, customer growth, and market differentiation.

• Practical experience in applying AI to individual and team workflows, along with a knowledgeable perspective on AI's role in enterprise software and customer experience.

• Exceptional executive communication and presentation skills, including experience in developing or delivering keynotes and engaging with customers, analysts, and the media.

• Proven ability to operate at both strategic and hands-on levels, from shaping market strategy and organizational direction to refining messaging, launch plans, and executive presentations.

• Bachelor's degree, MBA, or another relevant advanced degree (preferred).

• Experience in marketing enterprise SaaS, cloud, customer experience, contact center, AI, automation, or platform technologies (preferred).

• Experience in influencing product and go-to-market strategy within a complex global technology organization (preferred).

• Strong understanding of enterprise customer adoption and expansion strategies (preferred).

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• Telehealth coverage.

• Flexible work schedules and options to work from home.

• Opportunities for development and career growth.

• Open Time Off in addition to 10 paid holidays.

• 401(k) matching program.

• Adoption Assistance.

• Fertility treatments.

• Mentorship, learning programs, leadership development, and education support.

• Paid volunteer time.

• August Free Fridays.

• Well-being resources.

• Regionally tailored programs for employees and their families.

• Commission or performance-based bonus opportunities may be available.