VP, Product

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Take ownership of the vision and strategy for Later Influence, bridging the gap between brands, creators, and commerce through AI, proprietary data, and creator commerce signals.

• Enhance the execution of influencer campaigns from start to finish, encompassing planning, setup, creator discovery and vetting, workflow and content collaboration, payments, reporting, and insights.

• Convert insights from customers, the creator economy, social networks, commerce, and partnerships into a roadmap that impacts business outcomes.

• Collaborate with the CPO, Engineering, Sales, Marketing, and Partnerships to ensure product strategy aligns with company goals.

• Define, track, and report on product metrics that influence campaign delivery, creator earnings, and overall company revenue.

• Act as the product champion for Later Influence's creator network and GMV proposition.

• Oversee the product lifecycle from ideation and discovery through MVP, scaling, and optimization.

• Enhance AI capabilities and the AI Programmatic vision in partnership with data and engineering teams.

• Develop and manage product processes using tools like Linear and Domo or similar.

• Prioritize features and investments based on outcomes, campaign performance, churn, revenue growth, ROI, and product-market fit.

• Ensure top-tier UX, workflow, automation, analytics, campaign messaging, creator reviews, and payments.

• Build, lead, and mentor Product Managers, Product Ops, and Design teams.

• Collaborate with Marketing, Sales, Account Management, Creator Network, and cross-functional product, design, and research leaders.

• Cultivate a positive, proactive, ownership-driven, motivated, aligned, and accountable team culture.

• Keep abreast of trends in influencer marketing, the creator economy, social media, and commerce.

• Transform market and competitor insights into product differentiation and competitive advantages in speed-to-market.

• Represent Later Influence to customers, analysts, partners, and PR.

⛳️ Requirements

• Over 10 years of product management experience in B2B SaaS or platform-led businesses.

• More than 5 years in senior leadership roles managing complete product lines.

• A proven history of scaling enterprise SaaS or marketplace-platform products.

• Ideally, experience in influencer marketing, the creator economy, social, or commerce-related AdTech/MarTech.

• Proficient in translating customer and market insights into product strategy and revenue enhancement.

• Knowledge of ARR/ACV growth, churn, LTV/CAC, and conversion funnel metrics.

• Familiarity with analytics and visualization tools.

• Strong experience in building and scaling product teams and processes in fast-growing companies.

• Cross-functional leadership experience with engineering, design, marketing, customer success, and sales.

• Outstanding communication and storytelling abilities.

• Experience thriving in ambiguous situations and rapid iterations in a scale-up environment.

• Demonstrated experience and experimentation with AI throughout the product management lifecycle, including vibe coding of internal tools and customer-facing prototypes.

🏝️ Benefits

• Eligibility for a range of benefits plans for all permanent team members.

• Fully remote work options available for select positions.