VP, Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of daily performance across both first-party and third-party acquisition channels.

• Ensure accountability for revenue, contribution margin, ROAS, volume, and strategic growth initiatives.

• Oversee forecasting and capital allocation processes.

• Cultivate channel leaders to drive performance.

• Foster the development of new growth opportunities.

• Enhance measurement and conversion signals for improved outcomes.

• Create a more efficient, precise, AI-driven operating model.

• Collaborate closely with Marketplace Operations and the Distributor team to synchronize consumer supply, acquisition budgets, partner demand, and shared performance objectives.

⛳️ Requirements

• Proven senior leadership experience in performance marketing, growth, or digital acquisition.

• Direct oversight of significant budgets, multi-channel portfolios, and financial performance.

• Strong understanding of revenue, contribution margin, ROAS, CAC/CPA, LTV, and volume metrics.

• In-depth knowledge of both first-party and third-party acquisition channels.

• Exceptional analytical skills and an eagerness to engage hands-on.

• Demonstrated success in managing managers and building accountable teams.

• Strong experience in forecasting, measurement, attribution, conversion signals, and MarTech/AdTech.

• An AI-focused mindset, curiosity, and a commitment to spearheading an AI-enabled operational transformation.

• Practical experience with AI, coding agents, or automation to develop valuable capabilities.

• Background in a regulated or compliance-heavy industry.

• Familiarity with digital marketplaces, comparison shopping, lead generation, or insurance distribution.

• Experience in developing and scaling new acquisition channels.

🏝️ Benefits

• Medical coverage options including PPO and HSA plans.

• Company-funded HSA contributions ranging from $2,000 to $4,000 annually.

• Comprehensive dental and vision insurance.

• 401(k) plan with company matching, available from day one.

• Generous paid time off and company holidays.

• Paid parental leave and pregnancy disability leave.

• Company-paid life and AD&D insurance.

• Access to the Employee Assistance Program (EAP).

• Employee discounts on travel, entertainment, fitness, dining, and more.