Google Ads Manager – Mobile App User Acquisition

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of and enhance user acquisition strategies for Mate Technologies' mobile applications.

• Drive an increase in high-quality paid users.

• Boost activation rates for first-use from paid acquisition.

• Enhance retention rates and revenue from paid users.

• Keep acquisition costs stable or lower while ensuring user quality is not compromised.

• Conduct impactful experiments and derive insights based on evidence.

• Leverage AI to accelerate the generation of insights, execution, and creative ideation.

• Scale expenditures only when downstream performance justifies it.

• Formulate and assess creative, audience, messaging, country, and campaign hypotheses.

⛳️ Requirements

• Extensive hands-on experience with Google Ads / Google App Campaigns.

• Understand the product, user demographics, use cases, countries, monetization strategies, and customer journey before making significant decisions.

• Base decisions on data and evidence rather than assumptions or intuition.

• Clearly articulate hypotheses, success metrics, guidelines, and stop-loss criteria prior to significant experiments.

• Provide explanations not only for changes but also for the reasons behind those changes and the insights gained.

• Be prepared to take accountability for business outcomes, beyond just campaign activities.

• Experience with mobile applications, subscription services, Firebase/GA4, attribution, retention analysis, or Meta Ads is advantageous.

🏝️ Benefits

• Opportunity for fractional or long-term engagement.

• Commitment of approximately 30–40 hours per month.