Paid Media Specialist – Google & Meta Ads, GoHighLevel

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and oversee GoHighLevel systems from start to finish, encompassing landing page funnels, pipelines, automations, missed-call text-back, nurturing sequences, review requests, and CRM.

• Initiate, manage, and enhance Meta Ads and Google Ads lead-generation campaigns.

• Establish and uphold Conversions API, pixels, conversion events, and attribution tracking.

• Design and test ad creatives, copy, target audiences, offers, and landing pages.

• Refine funnel economics, including cost per lead, lead quality, booked appointments, jobs, and cost per acquisition.

• Make independent optimisation decisions for designated accounts.

• Provide reports in clear, straightforward language on a regular schedule.

• Proactively identify and communicate problems, opportunities, and ideas.

• Manage assigned client accounts comprehensively for an Australian marketing agency catering to trades, home services, and professional services.

⛳️ Requirements

• Minimum of 2 years of practical experience in paid media management for both Meta Ads and Google Ads, specifically for lead-generation enterprises.

• Strong hands-on experience with GoHighLevel, including the creation and troubleshooting of workflows, pipelines, funnels, automations, and CRM systems.

• Background working with service-oriented businesses.

• Solid understanding of lead-generation economics, including cost per lead, lead quality, appointment rates, and customer acquisition costs.

• Proficient in setting up and troubleshooting Conversions API, Google Ads conversion tracking, and conversion events via GoHighLevel.

• Ability to analyze campaign data and make independent optimisation decisions.

• Portfolio demonstrating specific clients, campaigns, expenditure levels, measurable outcomes, and GoHighLevel funnels.

• Excellent written and verbal communication skills in English.

• Comfortable participating in video calls with clients and team members.

• Reliable internet connection.

• Availability from Monday to Friday between 7:00 AM – 11:00 AM Philippine time.

🏝️ Benefits

• 100% remote work opportunity.

• Annual salary and performance evaluations.

• Comprehensive training and continuous professional development.

• Regular staff events and team-building activities.

• Direct interaction with Australian clients and business operations.

• Local Philippine contract with a dedicated point of contact in the Philippines.

• Ongoing support throughout the engagement.

• Continuous training and coaching provided.