VP of Product Management, Monetization

This is a fully remote position, open to applicants in United States.

📋 Description

• Integrate Product, Engineering, Operations, and GTM teams under a unified monetization vision.

• Establish the long-term vision, strategy, and roadmap for monetization products and platforms.

• Lead and nurture the development of product managers.

• Collaborate with engineering, design, data science, and revenue teams on project delivery, resource allocation, and alignment.

• Prioritize product investments across competing roadmaps utilizing clear business cases.

• Drive enhancements to sponsored results, advertisement delivery and reporting, creative optimization, as well as ad load and placement strategies.

• Oversee Ads auction and bidding teams.

• Enhance performance and engagement on business pages.

• Improve interactions between ads and organic results on the SERP.

• Build partnerships with Search Quality, Yelp Assistant, and Ads/ML teams.

• Shape Yelp's monetization strategy while balancing revenue, advertiser value, consumer experience, and user trust.

⛳️ Requirements

• Ability to engage with executive stakeholders who may have strong, sometimes conflicting opinions, and drive cohesive progress.

• Thoughtful and strategic product leadership.

• Capability to plan 12–24 months ahead.

• Experience in mentoring and developing product managers.

• Demonstrated success in building and launching innovative ad products or monetization features at scale.

• Experience with auction-based systems, including the creation of systems rather than solely operating existing ones.

• Extensive, hands-on experience with advertising products.

• Understanding of auction mechanics and their impact on consumer experience.

• Awareness of advertiser controls and potential unintended consequences.

• Experience in balancing short-term revenue optimization with long-term user trust.

• Experience with revenue-generating products supported by clear business metrics.

• Active collaboration with finance and revenue partners.

• Proven ability to lead large cross-functional initiatives across engineering, design, data science, and go-to-market.

• Effective communication skills at the executive level.

• Familiarity with consumer marketplaces or local discovery, as well as the interaction between search UX, ads, and organic results is highly preferred.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage.

• 15 days of PTO, increasing after 2 or more years of employment.

• 12 paid holidays.

• One floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Work from home reimbursement.

• Flexible spending account.

• 401(k) retirement savings plan.

• Employee stock purchase plan.

• Potential bonus opportunities.

• Potential for restricted stock units.