VP of Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of and continuously refine Turbine's corporate positioning and market narrative.

• Establish the corporate narrative and category positioning surrounding virtual biology, Virtual Cells, Virtual Assays, and Virtual Lab.

• Convert complex science and technology into engaging and accessible market narratives.

• Develop and sustain Turbine's corporate brand along with its visual and verbal identity.

• Keep track of market trends, customer insights, and competitive developments to inform positioning and go-to-market strategy.

• Create a systematic thought-leadership platform for Turbine's founders and leadership team.

• Craft executive narratives, talking points, opinion pieces, and opportunities for external engagement.

• Prepare executives for high-profile external appearances.

• Cultivate relationships with conference organizers, industry influencers, journalists, editors, and leaders within the ecosystem.

• Oversee global PR and external communications strategy.

• Manage external PR and communications partners, including corporate announcements and issues communications.

• Develop proactive media narratives and communication initiatives related to scientific results, partnerships, funding, product developments, and customer milestones.

• Collaborate with Business Development and Product Marketing on commercial marketing and priority biopharma accounts.

• Create account-based marketing strategies and targeted campaigns for strategic accounts, therapeutic areas, and use cases.

• Drive measurable marketing contributions to the qualified pipeline and strategic-account engagement.

• Own the annual marketing strategy, priorities, operating plan, and budget.

• Set marketing objectives, measurable KPIs, and assess ROI.

• Lead, develop, and mentor a high-performing marketing team.

• Provide marketing reporting and strategic recommendations to the leadership team.

• Direct Product Marketing and Sales Enablement strategy.

• Oversee sales enablement materials, product collateral, launch programs, customer case studies, scientific publications, white papers, webinars, and product campaigns.

• Collaborate with Product, Scientific, Delivery, and Business Development teams to ensure scientific accuracy and effective customer engagement.

• Report to the Chief Business Officer.

⛳️ Requirements

• 12+ years of progressive experience in marketing, communications, or corporate marketing.

• Extensive experience within the biopharma, biotech, TechBio, AI-enabled drug discovery, or a related scientific technology market.

• Strong pre-existing relationships across the biopharma and biotech media, communications, and industry ecosystem.

• Proven track record in positioning a complex scientific or technology company.

• Experience in developing founders and senior executives into recognized external thought leaders.

• Exceptional skills in corporate narrative, positioning, messaging, and storytelling.

• Background in leading PR agencies and managing external communications partners.

• Ability to comprehend sophisticated science and technology and translate it effectively for diverse audiences.

• Strong executive presence with the ability to interact credibly with founders, board members, investors, and pharmaceutical executives.

• Capability to navigate between strategy and execution while maintaining focus on high-value priorities.

• Experience in leading and developing a small, high-output marketing team.

• Solid understanding of marketing's impact on commercial growth, including target-account engagement and pipeline influence.

• Experience in scaling an investor-backed company during a significant commercial growth phase (highly desirable).

• Strong knowledge of pharmaceutical R&D and drug discovery (highly desirable).

• Familiarity with creating or positioning a new technology category (highly desirable).

• Robust US biopharma network, ideally complemented by European relationships (highly desirable).

• Experience with strategic partnerships and joint customer communications (highly desirable).

• Proven ability to build an executive thought-leadership program from scratch (highly desirable).

• Familiarity with account-based marketing in a complex enterprise sales environment (highly desirable).

🏝️ Benefits

• $410 home office allowance, applicable within the first 6 months for purchasing a desk, ergonomic chair, router, or similar home-office item.

• 401(k) plan with company match.

• Comprehensive medical insurance coverage.

• Options for dental coverage.

• Options for vision coverage.

• 20 paid vacation days per calendar year, accrued per pay period.

• 8 days of paid sick leave annually.

• Target annual bonus of 20% of base salary, based on performance.