Director of Marketing – SQL

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the comprehensive marketing strategy encompassing brand management, demand generation, product marketing, content creation, and customer engagement.

• Establish the organization's stance on AI-driven discovery, optimization of generative engines, AI shopping assistants, and recommendations based on large language models (LLMs).

• Convert insights from AI-driven discovery into effective channel and content strategies.

• Collaborate with Sales and Product leadership to influence positioning, provide pricing insights, and devise account-based strategies.

• Build and manage a diverse team focused on demand generation, content/SEO-GEO, product marketing, brand/creative, website development, and customer/lifecycle marketing.

• Take complete ownership of the content strategy, catering to both human audiences and AI response systems.

• Manage the continuous digital demand engine, encompassing both paid and organic channels, website optimization, marketing automation, and lifecycle email nurturing campaigns.

• Drive community engagement and establish credibility with third-party stakeholders.

• Supervise product launches, competitive positioning, and the creation of sales enablement materials.

• Lead the integration of AI tools throughout marketing, facilitating content creation, campaign personalization, creative development, lead scoring and prioritization, competitive research, and marketing analytics.

• Define key performance indicators (KPIs) including share of voice in AI-generated responses and the frequency of brand mentions and citations across LLMs.

• Manage the marketing budget, report on KPIs, assess channel effectiveness, and leverage data to inform decision-making.

• Collaborate with Sales, Product, and executive leadership to ensure alignment of marketing initiatives with business objectives.

⛳️ Requirements

• Minimum of 8 years in B2B software/SaaS marketing leadership roles.

• At least 3 years in a Director-level position overseeing marketing strategy and budget.

• Proven experience in adapting marketing strategies to incorporate AI channels for evolving buyer journeys.

• Strong proficiency in quantitative analysis.

• Experience managing a marketing budget, developing attribution models, and reporting marketing ROI to senior executives.

• Proven capability in building and mentoring teams across demand generation, product marketing, content creation, website development, and branding.

• Exceptional storytelling and positioning abilities.

• Ability to personally write and edit high-quality content when necessary.

• Understanding of how LLMs and AI search platforms generate recommendations and the trustworthiness of surfaced content/brands.

• Practical experience with AI tools for content creation and editing, personalization, analytics, and research.

• A clear perspective on the advantages and risks associated with AI tools.

• Demonstrated improvements in productivity through AI implementation in marketing, with established quality and accuracy standards.

• Must fulfill applicable employment eligibility criteria.

🏝️ Benefits

• Equal opportunity employment.

• Secure handling of personal information in compliance with relevant data protection laws.

• Retention of resumes and personal information strictly for recruitment and hiring purposes; resumes of unsuccessful candidates will be securely deleted within twelve months of the hiring decision, unless required by law or with explicit consent.

• Rights to request access to, correction of, or deletion of personal information in accordance with applicable privacy regulations, including GDPR.